Inbound Marketing Clinic

Project by the M.S. in Integrated Marketing program at NYU SCPS

The Inbound Marketing Clinic is a collaborative project among students in the Master of Science in Integrated Marketing program at the NYU School of Continuing a Professional Studies and led by faculty member, Adjunct Professor, Matthew Capala.

The Inbound Marketing Clinic’s mission is to stimulate students’ creative expression through practical application of inbound marketing tools and strategies, including:

  • nyu scps logoBlog creation tools (i.e. WordPress)
  • Content co-creation
  • Blog guest posting
  • SEO
  • Social media
  • Content marketing

Helping NY metro area start-ups optimize their digital presence

The Inbound Marketing Clinic has worked with many New York area start-ups and non-profits to help them optimize their online presence through search and inbound solutions, including:

startup incubator nyu scps

Helping students increase their personal brand online

The Inbound Marketing Clinic aspires to enable its members to increase their chances of getting hired by demonstrating online entrepreneurship, including building a stronger online profile, social media presence and personal brand.

Inbound Marketing Clinic NYU

Blogging and social media training

Inbound Marketing Clinic at NYU

Guest speakers, panels and events

The Inbound Marketing Clinic has hosted a wide range of industry thought leaders and practitioners as guest speakers, panelist and mentors, including: Mike King, Rhea Drysdale, John Doherty, Chris Lee, Dan Cristo, Urlich Gilliot, Devin Asaro, Clayburn Griffin, Mike Kujanek, and many more.

profero ny mike king

What others say about working with IMC

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The suggestions and feedback we received from the NYU students participating in the Inbound Marketing Clinic were absolutely relevant and helpful. The strategies were well thought out and insightful, and it was refreshing to receive external thoughts on our current marketing & SEO strategies. Excited to share that we app lied some of these new strategies right away! Grace Kim, Brand Director at Return On Change

Our new SEO plan is incredibly creative, practical and intelligently conceived. The NYU team that put this together for our charity was professional and focused every step of the way. Thank You, Professor Capala and team. Bless you, NYU!!! Melanie Siben, CEO of

We learned so much from the NYU team and are certain their insightful recommendations will drive immediate results. The presentation was well thought out and explained. Heather Jaffe, CEO or Jaxxwear

It was important input that we received from the NYU class members and Matt Capala, leading the class and the external initiatives. The team members went beyond presenting a SEO plan to offering their ideas on how we could increase membership and engagement. It was a worthwhile and learning experience for us. Kathleen Murray, Founder of




Contact Prof. Capala with questions at mc9647(at)nyu(dot)edu