The New Reality: How to Succeed in the Digital World

Below is the keynote deck I presented during the opening address at the 40th anniversary of CEANY in Saratoga Springs on November 7th 2012. There was a great crowd of continued education professionals who – in a series of seminars and workshops – provided great insights aligned with the conference’s theme:  Treasuring the Past, Mapping the Future.

Here are the details on the topic I covered. I also uploaded the deck on SlideShare.

The New Reality: How to Succeed in the Digital World

Digital evolution is exponential and has affected every aspect of business, consumerism, culture
and lifestyle. This ‘disruptive innovation’ has created a new breed of companies , such as Google, Facebook, Linkedin and Twitter, that created a new eco-system, which paved the way to a major shift in the type of skills that are required to succeed in today’s economy. In this session, Matthew Capala (@SearchDecoder), will decipher winning strategies on how to adjust today’s professional education to prepare business leaders for tomorrow’s challenges.

Key Takeaways:

• Get ahead of the pack – understand the new digital channels and how to use them
• Learn useful tips on how to increase your business presence and personal brand online – from increasing website visibility to social media marketing to blogging and community building
• Follow best-practices in incorporating digital topics into continued education programming