Targeted Content Marketing

5 Content Marketing Case Studies from the Trenches

If you’re reading this, then chances are you don’t need any convincing about the power of content marketing. More than likely you’ve already got a good understanding on that. You might, however, be interested in learning how big brands…
crosschann krystian szostak podcast
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Self-Made SEO Man: How to Hack Your Life, Career, and Business {Podcast}

Last week I had pleasure of joining podcast hosted by a fellow Polish SEO across the big pond, Krystian Szastok. Turns out we have a lot in common. We both emigrated from Poland in our early adulthood to seek a better future.…
bootstrap marketing
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How to Build your Credibility on the Web with Native Content and Social Connections

Are you capturing the vast opportunities that social media platforms have to offer? It's not that social media is not working for you or your business, it's the other way around. You haven't made social networks work for you. Old social…
seo social media content best friends

10 Shifts in SEO and Content Marketing You Should Know About

I initially wrote and submitted this blog post to Sparksheet, an award-winning multimedia magazine. Dan Levy, the editor at Sparksheet, offered really great tips on how to tighten the focus of my original submission to explore the topic of how…
Information Overload

What is Content Curation: 10 Content Curation Tools & Tips to Get Started

What is Content Curation? According to author and non-profit social media expert Beth Kanter: “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way…

7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study

There is no shortage of articles on the Internet attempting to cover various content marketing tips and strategies. Almost always, however, the case studies and examples cited are tailored towards B2C, leaving B2B marketers to fend for themselves…
Devin Asaro NYU

What is Content Strategy and How to Make it Work for your Business with Devin Asaro, Content Strategist

In Spring, Devin Asaro, along with couple more folks from the iAqcuire inbound marketing team, guest lectured in my search marketing class at NYU on the topic of content strategy, content marketing and SEO, which was part of the Inbound Marketing…
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Unconventional Social Media Tactics with Megan Brown, Social Strategist

We've been talking a lot recently about Content Marketing and Content Strategy on Search Decoder, not just because we think it’s absolutely exciting (OK, maybe we do), but because it is important to understand the major role it plays in…

8 Content Marketing Statistics You Need to Know

Content is King - you heard it before. While it is hard to argue against this statement, content marketing is often not included in marketing budgets. The fact of the matter is that content is key to marketing online. No matter how well a product…
content marketing nyu panel

Content Marketing Tips & SEO Strategies with iAcquire Team at NYU

I sat with some of the best SEOs and content marketers out there from the iAcquire inbound marketing team to talk about recent trends and strategies in content marketing and search engine optimization. We did an innovative interactive panel-format…

Small Business SEO Tips with John Doherty from Distilled

Content Marketing Explained Content marketing is one of the most popular marketing topics of 2013 and rightfully so; it’s considered the “bread and butter” of your business and how businesses can competitively gain exposure. Some however…
rosie siman
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Content Marketing Tips: From Social Listening to Content Optimization to SEO

Content Marketing Tips This week we sat with Rosie Siman, a Senior Strategist at 360i. As part of our inbound marketing SEO Insider Tips, Rosie shares her views on how content marketing can engage people online and evolve in the future. By…