By Glenn Meyer
SEO Myths 2013
SEO has evolved drastically over the last 2 years and with Google releasing their new Panda and Penguin updates, marketers are striving to better adapt to these new algorithms and get up to date with the latest trends.
5 Common SEO Myths Decoded
With these changes in mind, here are 5 common SEO myths you need to move beyond to get smarter about SEO in 2013.
Myth #1: SEO is Dead
Every time Google releases a new Algorithm, journalist or bloggers will make a claim that SEO is Dead. This statement is untrue and it just creates a lot of unnecessary hype.
However the fact that people continue to have success in working through the new algorithms in order to improve their natural search rankings proves otherwise. In fact, according to Search Engine Land there are over 100 billion searches on Google every month and the total amount marketers spend on search marketing in 2012 to attract, engage and convert those searchers into customers rounds up to $23 billion.
Search is a paramount experience when using the Internet. It connects you to reliable information whenever you need it. As long as people are still searching and content can be ranked, there will always be a demand for SEO because ranking highly on search engines means ROI for brands. About 80% on consumers search for a product or service before purchasing.
Myth #2: The more inbound links I have, the better
The late Steve Jobs once said “Quality is more important than quantity. One home run is much better than two doubles”. The same applies here for the amount of backlinks that you have on your website. Linking is not a numbers game anymore. In this information age, context and relevance is
everything. The quality of links that you have will have an affect on your rankings. In fact Google could penalize you for low quality links that looks like spam. Focus on obtaining links from websites that are relevant to your products, services, or industry.
Myth #3: We must rank number one
According to a recent study done by HubSpot the top 3 search results and the listings at the top of subsequent pages have similar clickthrough rates. The reason for that is because search results are now being appended with author profiles and rich snippets, hence the clickthrough rates are higher on those listings even if they do not appear within the top results. The lesson to be learnt here is that relevant information and user-friendly listings are more valuable than just rank.
Myth #4: Good Content will guarantee my page ranks well
Content will only get you far, but it should not be the only tool you used to guarantee high-search placements. Good content alone won’t catch the eyes of crawlers. Instead, according to Search Engine Journal, good content should be paired with other SEO ranking signals, like the quantity and quality of backlinks, in order to improve its placement within the natural search results.
Myth #5: SEO is not a usability issue
User experience should be number one priority for all websites. According to HubSpot, SEO has evolved from simply getting found, to improving how users engage with the content. It is crucial to optimize the website for users so that they will actually visit your website. Once on your website, the content should be personalized and relevant to your target audience to ensure that they will stay there.
Check out our latest blog post on SEO Hack Proofing.
Glenn Meyer (@glennbmeyer) is a New Age Innovative Marketer focusing on Digital Strategy and Analytics, Branding and Social Media. He is a current Marketing Graduate Student at New York University. Glenn is a digital marketing blogger and can be found on LinkedIn.