I was not surprised at all when I came across this statistic. A new “merchant confidence survey” from  MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization (SEO) is the marketing channel they would choose if they could choose only one. 

The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” Search Marketing (SEO + SEM) jointly got 43% of responses. Interestingly SMBs are giving up on traditional media advertising as their most important marketing channel. Note that the question was not asked to determine which is the best performing channel, but which channel to keep if you had to pick only one. If the question was about performance, I would say SEO and SEM would be at 70-80%, if not higher.

Great analysis from Search Engine Land:

Source, MerchantCycle Blog:



17 replies
  1. Martin Rolloff
    Martin Rolloff says:

    Social media channel is a good way of increasing a company’s trustworthiness and goodwill which will definitely give the said company and increased and better branding. When companies are able to have conversations with their customers, the result is going to be a great amount of credibility.

    local seo

  2. Matthew Capala
    Matthew Capala says:

    Thanks for all the comments. Why do you think paid search (SEM) scored relatively low compared to traditional media or even social. PPC, if managed correctly, will always outperform other channels when it comes to ROI. I think small businesses have a long way to go to master the most ROI-effective paid media channel: SEM.

  3. andyyy
    andyyy says:

    Search engine is the main thing online. You first use the search engine before you go to other websites. It is one thing that you cannot live without in the internet. This is a good feedback for seo reseller companies. It is a sign that more people are relying on search engine optimization.

  4. jessie bobsy
    jessie bobsy says:

    I couldn’t agree with you more that Search is the most important marketing channel for small businesses. The іnvеѕtmеnt in SEO ѕervісe іs аlwауs bеnеfіcial and wоuld reap gоod rеsults оn іnvestmеnt. SEO cоmраnies works so thаt you аre benefіtеd through thеіr mеthоdѕ аnd tесhniques.

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  5. Debra Mennins
    Debra Mennins says:

    It goes without saying that search can account for a large percentage of traffic, but there are still qualifiers to add to that fact. Since bounce rate effectively neutralizes the effectivity of search traffic., other factors like layout, design, and content also need to be invested. My friend who works with a dental web design company makes sure that search traffic stays longer with better designs.


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