Check out the press release about my joining Profero. It has been a great experience. In just couple months we have built an incredible search team in New York that delivers amazing SEO and paid search work to our clients, including Western Union, Smirnoff, TRESemme, and Mohegan Sun.

You find the full press release here.

Matthew Capala to Head SEO and Paid Search at Profero New York
Hispanic PPC and SEO now part of the agency’s advancing digital media product
New York, NY – December 10, 2012. Profero has expanded the critical channel of search marketing by incorporating a local SEO as well as Hispanic Pay Per Click and SEO. Joining Profero as Head of Search is Matthew Capala, an award-winning digital marketer, search strategist, speaker, and author. Matthew spent most of his career at global ad agencies such as Mediacom and Mindshare, and digital shops including Zeta Interactive and Acronym Media. His list of former clients includes Dell, LG Electronics, Hilfiger, Prudential, Sotheby’s, Boehringer Ingelheim, and Allergan. He is frequently featured at industry conferences as a keynote speaker and panel moderator.
“Matt brings nearly a decade of global experience in search marketing strategy,” says Tom Potts, Head of Performance at Profero. “He is a genuine thought-leader across the paid and SEO channels, and he is the kind of guy who doesn’t rest until we have delivered success for our clients.”

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Matthew has three advanced degrees, including an MBA in Marketing from Zicklin School of Business in New York and an MA in International Relations from the University of Lodz in Poland. Capala (@SearchDecoder) is also an Adjunct Professor at NYU where he teaches a graduate course on search marketing. DMA awarded Mathew with the most creative marketing strategy.
Profero New York new search hires reporting to Matt include Lavall Chichester on Search Engine Optimization, formerly
at LocalVox, Search Analyst Pedro Herrera on Hispanic SEO, formerly LexisNexus, and Search Coordinator Dan Kujanek on PPC, formerly Acronym Media.
Profero is the leading independent global digital communications agency, with a list of top-tier brands including Diageo, HTC, Lufthansa, MINI, Unilever, Vonage, and Western Union. Today 700 + brilliant, creative talents work as one highly awarded team out of Beijing, Benelux, Dubai, Hamburg, London, Milan, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.


Patricia L. Taylor
Office: 646-367-3417
Mobile: 917-370-6196


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