Check out the press release about my joining Profero. It has been a great experience. In just couple months we have built an incredible search team in New York that delivers amazing SEO and paid search work to our clients, including Western Union, Smirnoff, TRESemme, and Mohegan Sun.
You find the full press release here.
Hispanic PPC and SEO now part of the agency’s advancing digital media product
New York, NY – December 10, 2012. Profero has expanded the critical channel of search marketing by incorporating a local SEO as well as Hispanic Pay Per Click and SEO. Joining Profero as Head of Search is Matthew Capala, an award-winning digital marketer, search strategist, speaker, and author. Matthew spent most of his career at global ad agencies such as Mediacom and Mindshare, and digital shops including Zeta Interactive and Acronym Media. His list of former clients includes Dell, LG Electronics, Hilfiger, Prudential, Sotheby’s, Boehringer Ingelheim, and Allergan. He is frequently featured at industry conferences as a keynote speaker and panel moderator.
“Matt brings nearly a decade of global experience in search marketing strategy,” says Tom Potts, Head of Performance at Profero. “He is a genuine thought-leader across the paid and SEO channels, and he is the kind of guy who doesn’t rest until we have delivered success for our clients.”