Recently I had the pleasure of speaking at MarketingWeekNYC, which featured many accomplished business leaders such as Shelly Lazarus, former Worldwide CEO and now Chairman of Ogilvy & Mather, Alexis Maybank, Founder of Gilt Groupe, and Alice Schroeder, the author of The Snowball: Warren Buffett and the Business of Life.  The event was sponsored by Manhattan Chamber of Commerce and hosted by Baruch College. It was a great honor to speak in front of the Manhattan Chamber of Commerce, which in the past featured leaders like NYC Mayor Mike Bloomberg and Christine Quinn, NYC Council Speaker.

Below I included the deck I presented as well as a short event description (via

Evolve or Perish: How to Succeed in the Digital World

Digital evolution is exponential and has affected every aspect of business, consumerism, culture and lifestyle. This ‘disruptive innovation’ has created a new breed of companies, such as Google, Facebook, Linkedin and Twitter, that created a new eco-system, which paved the way to a major shift in the type of marketing strategies that every business – large and small – needs to engage in to remain relevant.



In this session, Matthew Capala, will decipher winning strategies on how to adjust your marketing strategies and budgets to prepare today’s business leaders for tomorrow’s challenges. Matthew Capala (@SearchDecoder) is a global inbound marketer, search strategist and speaker. By day, Matthew is the Head of Search at Profero, a leading global digital ad agency.  In addition, he leads a Search Engine Optimization seminar series at Baruch College CAPS and is and Adjunct Professor at NYU, where he teaches a graduate course on search marketing.  By night, he is a blogger decoding insider inbound marketing strategies via You can contact him at
MarketingWeekNYC Matthew Capala

Key Takeaways:

  • Think digital – learn the key digital trends affecting your business today and tomorrow
  • Get ahead of the pack – understand the new digital channels and how to use them
  • Learn useful tips – increase your business presence and personal brand online from increasing website visibility to social media marketing to blogging and community building
  • Make it actionable – navigate through the clutter of the Internet picking the right tactics that will make a difference

To book Matthew Capala to speak at your next conference, trade show or corporate retreat, contact him at

Check out our latest blog post on B2B Content Marketing.

4 replies
  1. Rory Natkiel
    Rory Natkiel says:

    Great presentation Matthew – thanks for sharing. I still find it amazing how many sites/companies aren’t even getting the basics of inbound marketing right.

  2. Timothy W. Crane
    Timothy W. Crane says:

    Wow, Probably the longest slideshow presentation I read all of the way through… well done. I love the heat map that showed that organic search beats the heck out of PPC. The fact that everything is going (or has already gone) mobile is going to throw a wrench in the plans of a lot of folks still chugging away with trying to get people to come to their “website” with all of the bells and whistles. The simple fact that simplicity and mobility is IN is easily seen in the smallest of things, such as the polularity of flat design. I have long thought about adding PPC for local markets into my agency’s service mix, and this put me over the fence. Shared on Facebook for all to see.


    • Matthew Capala
      Matthew Capala says:

      Thanks Timothy – appreciate your feedback, glad that you are at the forefront of innvotaion and found the deck useful (yes, it’s kinda long 🙂 so big thanks for going through it) cheers


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