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Local SEO for Small Business and Social Search – Insider Tips with Lavall Chichester

By Keisha Stephen-Gittens

Local SEO for Small Business

local seo for small businessOn Martin Luther King Day while Beyonce was singing (or not singing, as some may argue) the national anthem at the 2013 United States Presidential Inauguration, I was having my own casual “ceremonial” interview that signaled the start of Search Decoder’s SEO Insider Tips video blog series.  And in this “opening ceremony” of sorts, I had the pleasure of talking all about Local SEO for small business and Social Search with Lavall Chichester. 

Lavall Chichester (@mrchichester) is a Sr. SEO Analyst at Profero, the largest global independent digital agency. He founded SpreadLove.org because he believes social media and technology should be leveraged for social good. Lavall blogs about social search, SEO and digital marketing on SocialSearchDigest.com. When he is not spreading love or teaching people about SEO he can be found breaking things with his Karate moves.



In the video below, he highlights the key factors of local SEO for small businesses and explains the importance of not falling behind on social search, especially with the emergence of Facebook’s Graph Search.  Lavall also talks about his latest project which involves compiling a “Citation Bible” which in a nutshell, is a list of directories with instructions for local SEO.


Local and Social SEO Insider Tips for Small Businesses

  1. Claim your Google+ page and optimize it
  2. Optimize your website ensuring that it matches with your Google+ page
  3. Create a unique page for each location
  4. Create a Facebook page and create your places page so that visitors/customers can check-in
  5. Practice link building through the use of citations and backlinks
  6. Social Search is becoming more popular.  Do not be left behind.  It is necessary to build your social media channels now and optimize so that you can improve rankings to benefit and maximize from the business possibilities

Overall it may be challenging for small businesses with limited resources to manage local SEO and multiple social media channels especially as changes occur sometimes frequently.  Those who have a high aptitude, understanding and the time to efficiently run social channels usually manage.  However, those who can only commit efforts to focusing on the daily running of the business, should find some way to factor this into their budget so that a professional can be hired to help manage, monitor and make recommendations for further success.

Please be sure to subscribe to our YouTube Channel for upcoming SEO Insider Tips.




Keisha Stephen-Gittens (@KeishaSG) is enthusiastic about digital marketing and is currently completing a graduate degree at New York University in Integrated Marketing. Before becoming an NYU student she worked at McCann Worldgroup in Trinidad and Tobago. One word that describes Keisha: effervescent! Learn more about Keisha here

4 replies
  1. sear1425
    sear1425 says:

    Thanks Keisha, Lavall for a great video. Local SEO and social search are critical for small business with physical addresses. Tons of great SEO tips shared here. One thing with the Facebook’s Search Graph… location settings on posts in FB seem to be very important these days bc Facebook is moving into Local and Mobile space. How can SMBs leverage Facebook for localized search?

  2. belong to google
    belong to google says:

    conform ourselves to google? that hardly seems wise.

    note: I don’t do the facebük or “social” “networking” as I deem divulging myself to ad server giants foolish per se and practically

    email: GPG
    jabber: OTR
    sip: sRTP

    reducing “don’t get caught doing evil” hold over you is prudent AND EASY

    • http://lotterynews.wikispaces.com
      http://lotterynews.wikispaces.com says:

      You actually make it appear so easy together with your presentation but I in finding this topic
      to be actually something which I feel I’d by no means understand. It kind of feels too complicated and very broad for me. I’m looking
      forward on your subsequent put up, I will attempt to get the grasp of it!

  3. Monica De La Villa
    Monica De La Villa says:

    Definitely if a business wants to keep on showing up, Social Search is a must, the sooner they start, the better. For brick and mortar business, Local Social Search, hence Google + is also imperative, and not only that but also to have a mobile strategy, integrating Social, Local and Mobile (SoLoMo) is the answer.


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