It’s no secret that link building is still one of the best methods for improving search rankings. Getting links to your website or blog from other websites that have a high domain authority is crucial. But how do you get it done?

For this, I recommend using these free or freemium link building tools. Each of these is powerful and useful for improving your web traffic by building strong links back to your domain.

8 Free (or cheap) Link Building Tools for Bloggers


Type in a keyword and find thousands of bloggers and business leads in seconds for your target keywords in any niche. You can filter by tags like bloggers, influencers, and companies. There are over 4 million websites in the Ninja Outreach database and growing. You can start a free 14-day trial to test this tool and then upgrade to a paid plan later.

Ninja Outreach


Help A Reporter Out (HARO) is a publicity tool available to you by simply starting a free account today. Reporters need expert sources for their stories, and HARO connects you with their queries. You can segment out your specific expertise verticals and only get alerts tailored to your industry knowledge. Send unlimited pitches to over 30,000 influential reporters on a deadline who are partnered with HARO. Submit your expert advice, help a reporter out, and build links all at the same time! This tool is completely free.



Pitchbox provides a single platform that automates and streamlines the entire SEO workflow – saving you time and effort, and allowing you to serve more clients without adding headcount. Sign up for a free trial and move forward if you like the results.



3 Ways Ontolo Improves Your Content Marketing and Link Building: 1. Speed up and focus your content marketing research by collecting, organizing, and prioritizing content similar to what you are working on. 2. Spend less time finding who and where to promote your content by identifying authors and publishers who link to your content. Oh, and you also get tons of contact information for each opportunity, too. 3. Quickly identify link building opportunities to round out your backlink profile or promote specific pieces of content. Ontolo offers both a free and paid version.


Quick URL Opener is a simple online tool that let’s you quickly open multiple urls in one step. The basic idea behind creating this tool was to help users quickly open long url lists without having the problem of completing multiple steps. This tool is a must-have for anyone who’s serious about link building.

Quick URL Opener


Discover the most shared content across all social networks and run detailed analysis reports. Find influencers in any topic area, review the content they share and amplify. Be the first to see content mentioning your keyword; or when an author or competitor publishes new content. BuzzSumo does it all!



If low quality, unnatural or “spammy” links in your website’s backlink profile have become a preoccupation, you’re in danger of spending way too much time worrying about your problems and not enough working on solutions! It’s time to shift the balance back in your favor and get back to being productive with rmoov.


Free Broken Link Checker

This free online Checker / Validator not only tells you which of your hyperlinks are dead but it will also show you where exactly those stale references locate in the HTML code! Very useful if you’re doing broken link building.

Broken Link Checker


Do you have a favorite tool you use for link building? Please share and we’ll add it to the list!

Here are related link building posts on this site:

Link Building Done Right: The Link Builders’ Lullaby by Mike King
Link Building Fundamentals for Entrepreneurs

Link Building Like I’m 5: Beginner’s Pro Guide

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