Invisibility is a fate much worse than failure. In this discussion Matthew Capala speaks on how the role of SEO is important when optimizing your website with keyword mapping and authority backlinks. Technical audits will identify all the weak areas in your performance. While starting a new website, pick a couple tried and proven SEO tools/platforms to solve most of your needs.

Bootstrap Marketing Masterclass (6/10): How to Leverage SEO Techniques to Acquire Free Traffic from Google

 

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