Guest blogging gives a person the ability to build their credibility, links pointing to their website and social profiles, social following, community, industry relationships, visibility, increased traffic and more. It’s one of the many ways to make a name for yourself in a industry, promote your business, and build a community.
Explains Brian Honigman (@BrianHonigman), a guest blogging guru and tech writer for tier one blogs, including Mashable, Huffington Post, Entrepreneur, Forbes, and the Next Web. You can find his portfolio of guest blog posts here.
Brian Honigman is a writer, marketer and a social media strategist with experience in building relationships between brands, startups and their customers. Brian is a frequent speaker and contributor to top publications in digital and print, often recognized for his innovating thinking in the digital space like in this interview with the New York Times.
Learn expert guest blogging tips and tricks from Brian to get on the front pages of tier one blogs and multimedia magazines in our series of Insider Q&A with SearchDecoder.
What are the guest blogging best practices?
When it comes to guest blogging it’s important to build relationships with other bloggers and editors. Once you’re pitching and contributing to another website, you want to create content that’s of value to your audience and the audience that typically reads the content on the website you’re contributing to. It’s important to match the style and guidelines of the blog you’re contributing to whether that means they prefer articles on a certain subject, of a certain word count etc.
SearchDecoder Pro Tip: Use SocialCrawlytics to analyze the best performing content of the blog you want to write for. Identify the most shared blog posts and refer to them in your outreach to its editor, pitching to write a similar content.
In the end, create quality content that includes a bio about yourself with links to your relevant properties whether that’s your own blog, social accounts, a link to your new book or a link to your upcoming webinar. Always ask yourself, is this post of value to who i’m trying to reach? Lastly, you aren’t going to find success with three articles you’ve contributed to other websites. It’s a long-term commitment that won’t start to drive results for yourself until you’ve gotten a large quantity of quality articles out there. Start with three and continue to 30 guest blogs, and then continue from there.
How to land guest blogging gigs on sites like Mashable, Forbes and Huffington Post?
Matt Cutts from Google recently proclaimed the decay and fall of guest blogging for SEO. What’s changed?
What are the three learnings from your most successful guest posts?
- How to Make Your Mobile App Visible in the Ever-Expanding App Market
- 5 Effective Networking Strategies in the Digital Age
- The Top 6 Online Marketing Trends to Pay Attention to in 2014
What’s your favorite guest post? Share in the comments!