Do you want to find out how well your content is doing but are confused by the myriad of tools out there?
It can be like cutting through a digital jungle. At Search Decoder, we constantly review and test the new tools available to inbound marketers and SEO professionals. Check out our SEO Toolbox for the full list of tools we recommend.
A new tool, Social Crawlytics is here to help you identify your competitors’ most shared content.
SocialCrawlytics.com is a free web-based tool designed by Yousaf Sekand (@ysekand) that allows the user to measure several social media metrics for a website and create recurring reports at designated intervals. In addition it offers a suite of tools including: social metrics, most shared authors, scheduled monitoring and a robust API.
We are pretty excited about this tool, and you should definitely check it out.
How to Use Social Crawlytics
To begin using Social Crawlytics all you need is a Twitter handle and a URL to search.
Once you are registered, you receive 2500 credits. Credits are deducted for each URL searched during a report. A portion of the credits will regenerate each week or you may tweet an automated message that grants a smaller credit gift to your account instantly. That’s a fair ‘payment’ for the wealth of data you can access.
As seen below, the reporting starts by entering the URL you want the tool to crawl, if you want to include subdomains and your crawl depth- how far down the rabbit hole you want the crawler to search.
Once the website details have been entered, you then may set an optional schedule for the site to complete future reports. Next, enter an email address to be notified when the report is completed and away you go!
Once completed, the report gives you a broad performance overview displaying shares of your content throughout the web.
For my test run of Social Crawlytics I am using our site, Search Decoder.
Social Crawlytics Features
The metrics the report shows will give you awesome insights into how well your site is performing based on:
Site Wide Statistics
In the user-friendly dashboard you are able to see the total number of shares, tweets or pins for the site. This data is very useful in terms of how you display your social media plug-ins and which social networks to focus on.
The report then delves further into the content and analyzes blog post-specific data. The bar graph made out of what may seem like a 150ct box of Crayola crayons, shows the top 50 posts on the site and its number of reposts by platform.
With this graph, you can determine if you’re reaching your target readers and platforms. If we were attempting to have high interaction on Pinterest, this graph would indicate a new strategy might be in order.
The report also gives insight into your site’s top authors and their total number of shares.
Page Level Results
The page level results display is a further granular look at the information seen in the bar graph above. It includes not only posts but every page on the site, so you can see if the “About page” or something unexpected is driving activity.
A visual graph that breaks down post shares by content type. You will see if the site’s readers are more responsive to text, video, images or a number of other common types.
Sunburst Data Representation
The most interesting graph created by the report is the Sunburst representation that is based on information given by Social Crawlytics, which “gives you a great visual view of how your shares are split up when approaching from a search engine’s point of view. The center represents the first page, and each segment beyond it are pages linked from that page.”
Here you are able to see the path that a reader goes into liking a page. Identify your most popular pages and bring them closer to the center.
On the main report page the sunburst graph seems unfilled, just click on the graph and the labeled, granular sunburst graph will appear showing page labels.
Social Crawlytics Review
This is a great tool that provides good insight into how well a site is connecting with readers causing interaction. It’s FREE, EASY and QUICK – three amazing words when it comes to the world of social media metrics. It’s an informative tool that proves its utility in any social media campaign.
In addition, it works!
Couple things that the Social Crawlytics team could improve as they continue developing the platform:
Limited Scope – The tool is great at what it does but because of its fairly narrow scope of looking at shares around networks, other analytic tools need to be used in conjunction with it. Integrating more data easily into Social Crawlytics could be very valuable.
Payment plans –This is a great tool for small blogs and companies who may not have much traffic. For any larger site or someone doing extensive research this can deplete credits before reports are even finished. At the current time, there is no defined payment tier system for larger sites to purchase additional credits.
Top Influencers – One aspect that would make this tool incredibly useful is if it identified who the top sharers of content are. Creating and strengthening relationships are extremely crucial when it comes to brands. This relationship building can play a key part in your link-building campaign that will create higher positioning in an SEO campaign. It can become a positive spiral – the more you recognize top sharers, the more shares and backlinks you, hopefully, receive.
Tips for Using Social Crawlytics
- Competitive Analysis – It’s useful to get a sense of how well your site is doing but that doesn’t mean much if you don’t know how well your competitors’ strategies are working. See what posts/topics/authors are most popular. Use it to set targets for your own site.
- Recognize Authors – If you have a multi-author blog, use this social media tool to track and identify who the top writers on your blog are and give them a raise, incentives or ask them to write more as they may have a built in audience!
- Keywords – Cross-reference your top posts with the keywords used to figure out the most effective keywords and topics to attract more users.
- Bring Light to the Site – Use the sunburst representation graph to analyze the architecture of your site and combine it with post data. With this information, figure out how people reach various pages and bring the most “clicked-through” closer to the homepage.
Have you used Social Crawlytics? Share your story in the comments section.
For the full list of SEO and inbound marketing tools, check out our SEO Toolbox.