Zeitgeist (from German ‘zeit’ – time and ‘geist’ spirit) means “the spirit of the times”, and every year Google reveals this ‘spirit’ through the aggregation of millions of search queries.
Those in the picture below are included in the “fastest rising searches” category, including Rebecca Black, Google+, Ryan Dunn, Casey Anthony, Battlefield 3, iPhone 5, Adele, 東京 電力, Steve Jobs and iPad 2.
I am a bit surprised by what people in the world searched for most. The list also speaks volumes about our global culture and trends. 3 out of 10 most popular global searched terms are related to Apple (Steve Jobs, iPhone 5, and iPad2).
Google made several lists this year and even broke them down by country. You can play with the interactive lists at googlezeitgeist.com.