It was a long anticipated move, but, finally, Google allowed businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today. Here is a link to the official Google blog post.
What does it mean for your business? You should be thinking about starting a Google+Page for your company and use it similarly to the one you are running on Facebook (assuming that you have one). I recommend to simply carry over the content from your business’ Facebook page over to Google+ to save the time and cost, and get in the game quickly to get some learnings and enhance later. Remember, the key is to be found whether it is through Search, Social or Mobile so you should view Google+ as an another, emerging channel to connect with your customers.