It was announced today that Google is acquiring the Silicon Valley-based start-up Clever Sense. Clever Sense is the maker of the mobile application Alfred, which delivers personalized recommendations for nearby restaurants, coffee shops, bars and nightclubs using a combination of artificial intelligence and machine-learning algorithms. According to TechCrunch, Clever Sense was in talk last week with Groupon about a possible deal, but Google moved faster.
It is not a secret that Google has been working on establishing its presence in growing market of deal recommendations, dominated by Groupon and Living Social. With that said, Clever Sense will most likely be used as a platform to build Google’s deal recommendation product (engine?) that would compete with Groupon and Lining Social in the mobile space.
According to TechCrunch: Restaurants and other local venues (bars, clubs, etc.) were just the start. The company was also talking about using its technology to move into making deal recommendations next, like those from daily deal outlets such as Groupon and Living Social. But further down the road, the company saw itself as being able to recommend other things, like local activities, entertainment, and more.