In this discussion Matthew Capala discusses Content Marketing vs. Content Strategy, publishing original material on your own site or another popular domain, and receiving a lot of engagement on your posts while optimizing every piece of medium with keywords and branding in mind. To develop HERO content and implement a spider content strategy backlink while mentioning certain words to get attention within the character limit.
Bootstrap Marketing Class (7/10): Create Content that Works for you, Not the Other Way Around
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