If you’re reading this, then chances are you don’t need any convincing about the power of content marketing. More than likely you’ve already got a good understanding on that. You might, however, be interested in learning how big brands and strategic companies are using content marketing to acheive their goals. One of the best ways to do this is to examine case studies from different industries to gather inspiration, tactics, and opportunities. These real life examples are also great for identifying potential pitfalls you’ll want to avoid.
These 5 content marketing case studies have been gathered from a variety of sources around the web, and were chosen for their universal relevance and easy-to-understand application.
1. Content marketing consistency wins long-term results
There is no switch you can flip to make content marketing work for your business. The team at ShoreTel Sky knew this when they introduced their new and improved content strategy. They enlisted agency support to increase content production and hone in their strategy. It paid off!
Results: In Q3 of 2012, organic traffic was up 50.8 percent over the same period last year, with the industry news hub page serving as a top landing page for the site. Read the full case study here.
2. Eloqua uses social content to build a following and generate revenue
Eloqua had 2 main goals: Create a new category called Revenue Performance Management (RPM) • Build momentum for a massive product launch, Eloqua10. They felt they could achieve these goals with an integrated content marketing strategy. The Eloqua team ramped up their social media efforts and integrated all of their marketing efforts to increase awareness and to fill up the sales funnel.
Results: 35,000 downloads/views of the Content Grid/Social Media Playbook, 43% increase in traffic referred to Eloqua.com from blog. Read the full case study here.
3. Multi-tiered giveaway increases site visits 288% for Star Fine Foods
Contests are an effective way to engage fans and potential fans who haven’t yet experienced your brand. Star Fine Foods launched a contest with multiple forms of entry to help keep engagement up after the holiday rush.
Results: Using this giveaway, the brand was able to increase website visits by 288% compared to the previous year. Read the full case study here.
4. World-Famous Manufacturer Beretta Uses HubSpot Marketing Platform to Succeed in the 21st Century and Convert 76% of Visitors to Customers
Facing higher competition and changing customer needs, Beretta decided to kick up their content efforts a notch. According to Matteo Recanatini, Beretta’s Digital & Ecommerce Manager. “We needed a more effective way to identify the different lifestyles and preferences of our customers and deliver content that actually mattered to them through different channels.” This was accomplished by better segmentation and automation of their content efforts.
Results: Drove 4,000 sales in a single day during Black Friday sales. 15% conversion rate of social media visitors to customers. Read the full case study here.
5. Driving awareness and high-quality leads with a targeted content marketing campaign
BI Worldwide wanted to raise brand awareness in a competitive field and reach out to HR pros at companies with over 10k employees. How did they plan to do it? Through targeted ads and content catered to HR professionals. Check out the results, they speak for themselves!
Results: 26% of new leads come from Display Ads; 6% of leads come from status updates. Company Page followers triple to 7,400. Read the full case study here.
Do you have a favorite content marketing case study? I’d love to see other success stories, so please share!