Showing Up is 80% of Success, Woody Allen famously said.

It’s true, I’ve experience it first-hand. In life, you need to show up to create opportunities for yourself. Nobody ever accomplished anything by watching TV. You need to meet a lot of people to take an idea or business of the ground. Just start showing up and you will win big in life and business.

Woody Allen Success Quote

I’m a big fan Woody Allen. I opened my recent book, SEO Like I’m 5, with his famous ‘80% of success is showing up‘ quote. After all, marketing in 2014 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when you receive a review or a comment.

Why? Because showing up equals cash: 80% of consumers search for a product/service before purchasing it; 70% read online reviews before making purchase decisions; websites that blog regularly receive 55% more traffic and over 80% more leads compared to websites that don’t.

How To Make Millions Without Selling Out w/ James Altucher

james altucher how to make millions

Yesterday I had plans to go to a comedy show. At 3:22pm, a fellow soloprenuer Mike Fishbin sent me this note on gmail:

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I jumped on my feet, purchased the ticket to James’ talk hosted by the Phat Startup, and changed my plans for the night in a heartbeat. I had never met James before, yet he’s been one of the most influential mentors in my life and business. James rarely speaks publicly, so I wasn’t going to miss this opportunity.

The magic of showing up

If you knew anything about James Altucher, you would know that he is vary hard to get access to. He doesn’t use cell phone nor read his email. Getting face-time with him is just not an easy feat. Yet, I was able to have a meaningful conversation with James and his wife Claudia Azula Altucher, pitch Search Decoder to him in front of the entire audience, and give him a copy of my book.

How did I do it? I sat behind James and introduced myself. I opened my mouth and the words followed. That’s it. Second, when the organizers called for 10 entrepreneurs to introduce themselves, I stood up first and lined up. I didn’t think about it. It’s an instinct. You do things. You show up. You talk about them. You make friends. You win big. The choose yourself and show up‘ formula James and Woody introduced me to works like magic.

I don’t measure success by whether James remembers me or ever opens my book. I follow his teachings to live in the moment and detach myself from outcomes. I did best I could with the opportunity I created for myself. James preaches to be present, free from regrets of the past and anxieties of the future.


You show up, you do your best to create opportunities and seize them, and you move on. I don’t spend time worrying about the future, I am too busy creating opportunities in the moment.

Besides, I feel like I already won big because James and I technically ‘spoke‘ at the same event.

matthew capala james altucher phat startup how to make millions

The power of choosing yourself

I lived in Poland until the age of 23. I moved to New York 10 years ago, where I’ve led several lives: construction worker, scaffold operator, waiter, office manager, Internet marketer, entrepreneur, professional speaker, professor, and executive.


I never really intended to get involved in speaking in front of large audiences until a couple of years ago when my life took a dramatic turn: I was out of job, and struggled to make ends meet as an entrepreneur. For the first time in my life I was overexposed to debt and new contracts were slow to get signed.

I was looking for new ways to gain exposure and expand my network. I researched successful entrepreneurs in my industry, those I wanted to emulate, like James Altucher, and came to one simple conclusion: successful people are confident public speakers.

I was not comfortable speaking in front of large audiences. And, I was keenly aware of my thick Polish accent. English is my second language, so I never really believed I could become an effective speaker in America. The only way I could keep the audience captivated — I believed—was the entertainment value of watching me embarrass myself. And I did. But that’s ok. You learn from those experiences, and then you hop onto the next opportunity to grab the mic and do better.

james altucher choose yourself quote

The anxiety from deciding to become a public speaker was significant, but weighing that against the anxiety of not overcoming my situation was far greater. I have always lived my life by failing forward and have never walked away from a challenge, realizing early on in my career that: Invisibility is a fate much worse than failure.

If you are looking to improve your public speaking game, I shared couple tips on Medium on How to Become a Confident Public Speaker. If I can become I keynote speaker, anyone can.

Showing up leads to wealth. Both online and in the physical world. It will help you build your network and relationships. It will help you get new business, job offers and increase your social media presence.

Showing up has allowed me to take my life and business to an entirely new level, with access to people and places I never had before. So, whenever opportunities presents itself, just do it.

Last night I made multiple meaningful connections. I am glad I showed up.

What’s your choose yourself story?

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