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Set Search Engine Marketing Goals with a Built-in ROI

Search Engine Marketing Goals Online business has to have goals. Period. Yet, I guarantee you that the majority of small business owners set up their websites without any goals in mind. The few that did identify their goals at the outset…
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Google Released Zeitgeist 2011 - the Year's 10 Fastest-Rising Global Queries

Zeitgeist (from German 'zeit' - time and 'geist' spirit)  means "the spirit of the times", and every year Google reveals this 'spirit' through the aggregation of millions of search queries. Those in the picture below are included in the…
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Do You Have a Website Monetization Strategy?

Definition of Website Monetization In my previous post Is Your Website Ready I discussed various website monetization models and how important it is to have a well-designed website that is sticky and converts your site visitors into buyers,…
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What Google & Yahoo Looked Like at the Time of Launch

Here is how Google's home page looked when it was launched in 1997 by Larry Page and Sergey Brin, who where Stanford PhD students then. You can check how your favorite brands' websites looked like going as far back as the inception of the…
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Definition of SEM - Search Engine Marketing Decoded

Search Engine Marketing Definition Here is my definition of Search Engine Marketing (SEM):   Search Engine Marketing (aka pay-per-click) is the process of buying keyword-targeted ads to deliver relevant experience to consumers…
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MerchantCircle Survey Says Search is the Most Important Marketing Channel For Small Businesses

I was not surprised at all when I came across this statistic. A new “merchant confidence survey” from  MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization (SEO) is the marketing channel they…
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Zenith Optimedia Report: Google Controls 44 Percent Of Global Online Advertising

44% of Global Online Ad Revenue controlled by Google and on track to exceed 50% soon. What is more, ZenithOptimedia says that globally paid search will represent nearly 50 percent of all online advertising this year. Overall the internet…
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Google Announced Changes to its Search Technology - Is Your Business Ready?

Google has announced couple changes to its search technology (search algorithms or algo). The most important changes include better indexing of blogs, identifying original content and parked domain detection. My first take is that I was…
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5 Online Monetization Models: Is Your Website Ready?

 Is Your Website Designed for Monetization? Before you begin buying any pay-per-click ads on Google or spending money on an SEO consultant, you must look at your website with a critical eye to make sure it is is designed for monetization.…
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Google+ Pages Now Open For Businesses & Brands

It was a long anticipated move, but, finally, Google allowed businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today. Here is a link to the official Google…