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Mobile Search Advertising: 5 Key Strategies to Optimize Beyond the PC

Mobile Search Advertising Steve Jobs was quoted in 2010 as saying: “When you look at a mobile device, a phone, it’s not like the desktop. On the desktop search is where it’s at. Right, that’s where the money is at but on a mobile device…
spread love
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Widget Marketing Tips: Transforming Lives (and SEO) with a Social Sustainability Widget

Widget Marketing & Social Sustainability This week we sat with Lavall Chichester to discuss widget marketing tips. As part of our inbound marketing SEO Insider Tips, Lavall shares his views on how widget marketing can engage people online…
mike kujanek ppc
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PPC Tips in 2013 and Cost Per Acquisition Marketing Explained – Insider Tips with Mike Kujanek

PPC Tips in 2013 & Cost Per Acquisition In search marketing, one thing is sure; combining both a PPC and SEO strategy can lead to optimum results, visibility and website monetization.  Of course every industry or business owner may have…
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SEO 'Hack Proofing’: How Defensive SEO Strategies Can Boost Crisis Management Efforts

SEO 'Hack Proofing’ By Ayaz Lakhani In light of the recent hacking issues and PR blunders that have plagued a myriad of major brands such as Burger King, Mountain Dew and KitchenAid, there is a growing need to minimize the harm caused…
wizard
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SEO Myths in 2013 - 5 Common SEO Myths you Should Move Beyond this Year

By Glenn Meyer SEO Myths 2013 SEO has evolved drastically over the last 2 years and with Google releasing their new Panda and Penguin updates, marketers are striving to better adapt to these new algorithms and get up to date with the latest…
google vs facebook graph search
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Social Search Engine: What’s There to “Like” About Facebook’s New Graph Search Game Changer

Social Search Engine:  Graph Search Game Changer by Amanda Winters Last week, Mark Zuckerberg announced of Facebook's latest social search engine innovation, dubbed the "third pillar" in its network alongside News Feed and Timeline: Graph…
local seo for small business
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Local SEO for Small Business and Social Search - Insider Tips with Lavall Chichester

By Keisha Stephen-Gittens Local SEO for Small Business On Martin Luther King Day while Beyonce was singing (or not singing, as some may argue) the national anthem at the 2013 United States Presidential Inauguration, I was having my own casual…
local seo for small business
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2013 SEO Conferences

  By Dan Lee (@deelee91) Hello everyone! I am currently a senior at Syracuse University finishing up my last semester. After two internships with LOcalVox and Profero, I found Search Engine Optimization to be not only an interest…
local seo for small business
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Cost-Per-Lead Search Advertising: Generate Leads and Connect with Future Customers at the Zero Moment of Truth

by Keisha Stephen-Gittens Why Cost-Per-Lead ads for your business? Wouldn’t our business world feel like a better place if we had unlimited advertising budgets? Sadly, this is not the reality and limitations sometimes challenge us. Brands…
local seo for small business
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The New Reality: How to Succeed in the Digital World

Below is the keynote deck I presented during the opening address at the 40th anniversary of CEANY in Saratoga Springs on November 7th 2012. There was a great crowd of continued education professionals who - in a series of seminars and workshops…
local seo for small business
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Matthew Capala to Head SEO and Paid Search at Profero NY

Check out the press release about my joining Profero. It has been a great experience. In just couple months we have built an incredible search team in New York that delivers amazing SEO and paid search work to our clients, including Western…
local seo for small business
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Duplicate Content 101: SEO Solutions for SMBs

In order to succeed in organic search you need to publish large quantities of original, fresh and truly exceptional content. The challenge is always to make this process scalable without sacrificing on quality. While best practice is to…