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Search Marketing Strategy for SMBs: SEO? PPC? Or Both?

Check at an article I recently contributed to Pitney Bowes' official blog, pb Smart Essentials (reprinted below). You can read the full article here.   One of the most commonly asked questions I hear from small business owners is whether…
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SEM Insider Tips: Mike Kujanek Addressing Today's Biggest Questions in SEM

Interview with Mike Kujanek by Marina Koletis.  Mike Kujanek (@MikeKujanek) is a Sr Director of Global Paid Media at Covario, the winner of the 2011 OMMA Agency of the Year award in Search Marketing. He is responsible for top-level…
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SEM Insider Tips: Michael Coughlin Decodes PPC Strategies for SMBs

  Interview with Michael Coughlin, Co-Founder/Partner at Mixed Digital, by Marina Koletis.      February 11, 2012   Q: What advice would you give to small businesses with limited SEM budgets?   A: First,…
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CES 2012: New Tech Gadgets Mean New Marketing Tactics

  New Tech Gadgets Indicate New Marketing Tactics The Influence of Technology on Digital Marketing   By Marina Koletis    CES 2012 has come and gone and has quickly brought us new and amazing tech gadgets we as digital marketers…
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Everything You Need to Know About Search Engines

All in all, search is a fairly young phenomenon as most of the search engines discussed below launched in the late 90-ties. With the exception of Microsoft Bing having launched in 2009, search is just barely 17 years old. Let’s take a look…
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Set Search Engine Marketing Goals with a Built-in ROI

Search Engine Marketing Goals Online business has to have goals. Period. Yet, I guarantee you that the majority of small business owners set up their websites without any goals in mind. The few that did identify their goals at the outset…
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Google Released Zeitgeist 2011 - the Year's 10 Fastest-Rising Global Queries

Zeitgeist (from German 'zeit' - time and 'geist' spirit)  means "the spirit of the times", and every year Google reveals this 'spirit' through the aggregation of millions of search queries. Those in the picture below are included in the…
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Do You Have a Website Monetization Strategy?

Definition of Website Monetization In my previous post Is Your Website Ready I discussed various website monetization models and how important it is to have a well-designed website that is sticky and converts your site visitors into buyers,…
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What Google & Yahoo Looked Like at the Time of Launch

Here is how Google's home page looked when it was launched in 1997 by Larry Page and Sergey Brin, who where Stanford PhD students then. You can check how your favorite brands' websites looked like going as far back as the inception of the…
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Definition of SEM - Search Engine Marketing Decoded

Search Engine Marketing Definition Here is my definition of Search Engine Marketing (SEM):   Search Engine Marketing (aka pay-per-click) is the process of buying keyword-targeted ads to deliver relevant experience to consumers…
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MerchantCircle Survey Says Search is the Most Important Marketing Channel For Small Businesses

I was not surprised at all when I came across this statistic. A new “merchant confidence survey” from  MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization (SEO) is the marketing channel they…
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Zenith Optimedia Report: Google Controls 44 Percent Of Global Online Advertising

44% of Global Online Ad Revenue controlled by Google and on track to exceed 50% soon. What is more, ZenithOptimedia says that globally paid search will represent nearly 50 percent of all online advertising this year. Overall the internet…