website monetization
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Website Monetization Tips: How to Make Money Blogging with Ryan Biddulph

How to monetize a website? Before you begin... ...buying any pay-per-click ads on Google or spending money on an SEO consultant, you must look at your website a  with a critical eye to make sure it is is built for monetization.…
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Confessions of an Entrepreneur: The Beauty and Beast of Flying Solo

Entrepreneur Lessons In our first installment of Confessions of an Entrepreneur, a series of interviews with successful entrepreneurs discussing online business tips and strategies for small businesses, we took a deeper look at what it…
mike kujanek ppc
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PPC Tips in 2013 and Cost Per Acquisition Marketing Explained – Insider Tips with Mike Kujanek

PPC Tips in 2013 & Cost Per Acquisition In search marketing, one thing is sure; combining both a PPC and SEO strategy can lead to optimum results, visibility and website monetization.  Of course every industry or business owner may have…
google vs facebook graph search
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Social Search Engine: What’s There to “Like” About Facebook’s New Graph Search Game Changer

Social Search Engine:  Graph Search Game Changer by Amanda Winters Last week, Mark Zuckerberg announced of Facebook's latest social search engine innovation, dubbed the "third pillar" in its network alongside News Feed and Timeline: Graph…
google vs facebook graph search
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Search Marketing Strategy for SMBs: SEO? PPC? Or Both?

Check at an article I recently contributed to Pitney Bowes' official blog, pb Smart Essentials (reprinted below). You can read the full article here.   One of the most commonly asked questions I hear from small business owners is whether…
google vs facebook graph search
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SEM Insider Tips: Mike Kujanek Addressing Today's Biggest Questions in SEM

Interview with Mike Kujanek by Marina Koletis.  Mike Kujanek (@MikeKujanek) is a Sr Director of Global Paid Media at Covario, the winner of the 2011 OMMA Agency of the Year award in Search Marketing. He is responsible for top-level…
google vs facebook graph search
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Everything You Need to Know About Search Engines

All in all, search is a fairly young phenomenon as most of the search engines discussed below launched in the late 90-ties. With the exception of Microsoft Bing having launched in 2009, search is just barely 17 years old. Let’s take a look…
google vs facebook graph search

PayPal's President Scott Thompson Becomes the new Yahoo's CEO - What is the Future of Yahoo?

  2012 already brought some big changes to the search engine landscape.  AllThingsD reported yesterday that PayPal's President Scott Thompson, who runs eBay’s massive online payments unit, is poised to become Yahoo's next…
google vs facebook graph search

How to Measure Your Website's ROI

In search engine marketing everything is measureable. It doesn’t mean that you need to measure everything though. But there are certain actions on your website that you need to track, measure, report on and optimize. Don’t worry about…
google vs facebook graph search
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Set Search Engine Marketing Goals with a Built-in ROI

Search Engine Marketing Goals Online business has to have goals. Period. Yet, I guarantee you that the majority of small business owners set up their websites without any goals in mind. The few that did identify their goals at the outset…
google vs facebook graph search
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Do You Have a Website Monetization Strategy?

Definition of Website Monetization In my previous post Is Your Website Ready I discussed various website monetization models and how important it is to have a well-designed website that is sticky and converts your site visitors into buyers,…
google vs facebook graph search
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Definition of SEM - Search Engine Marketing Decoded

Search Engine Marketing Definition Here is my definition of Search Engine Marketing (SEM):   Search Engine Marketing (aka pay-per-click) is the process of buying keyword-targeted ads to deliver relevant experience to consumers…