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CES 2012: New Tech Gadgets Mean New Marketing Tactics

  New Tech Gadgets Indicate New Marketing Tactics The Influence of Technology on Digital Marketing   By Marina Koletis    CES 2012 has come and gone and has quickly brought us new and amazing tech gadgets we as digital marketers…
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Mobile Paid Search Clicks: Spend Jump Significantly in Q4

According to Mobile Marketer, both paid search clicks and spend increased significantly in the last quarter of 2011. Mobile Marketer indicated that mobile’s share of paid clicks doubled during the period while retailers increased their mobile…

2nd Edition of E-Marketing In-A-Box E-Book Launched - a DIY Guide for Internet Marketing Success

FOR IMMEDIATE RELEASE NEW YORK CITY (Jan. 12, 2012) -- The 2ndEdition of E-Marketing In-A-Box E-Book, authored by Matthew Capala and Paul Borgese, launched today. These two internet gurus have taken the industry know-how and compiled the…

Google Acquires Clever Sense (Alfred App Maker)

It was announced today that Google is acquiring the Silicon Valley-based start-up Clever Sense. Clever Sense is the maker of the mobile application Alfred, which delivers personalized recommendations for nearby restaurants, coffee shops,…
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Definition of SEM - Search Engine Marketing Decoded

Search Engine Marketing Definition Here is my definition of Search Engine Marketing (SEM):   Search Engine Marketing (aka pay-per-click) is the process of buying keyword-targeted ads to deliver relevant experience to consumers…
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Video Ad Views Grew 128% in 2011. Are you utilizing Video ads in your PPC campaigns?

  According to FreeWheel Video Monetization Report (Q3 2011) video ad views grew 128% in 2011. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase.…
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Gary Vaynerchuk's Take on the Internet

I just finished reading "Crush It!" by Gary Vaynerchuk and wanted to quote his take on the evolution of the Internet, it really hits the nail on its head. From Gary and my POV below: "Today's entrepreneurs are building on top of a foundation…
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Zenith Optimedia Report: Google Controls 44 Percent Of Global Online Advertising

44% of Global Online Ad Revenue controlled by Google and on track to exceed 50% soon. What is more, ZenithOptimedia says that globally paid search will represent nearly 50 percent of all online advertising this year. Overall the internet…
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Google Announced Changes to its Search Technology - Is Your Business Ready?

Google has announced couple changes to its search technology (search algorithms or algo). The most important changes include better indexing of blogs, identifying original content and parked domain detection. My first take is that I was…
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Google+ Pages Now Open For Businesses & Brands

It was a long anticipated move, but, finally, Google allowed businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today. Here is a link to the official Google…