“This is your last chance. After this there is no turning back. You take the blue pill: the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill: you stay in Wonderland and I show you how deep the rabbit hole goes.” – Morpheus, The Matrix (source)

Red Pill, Blue Pill?

The terms, popularized in science fiction culture, derive from the 1999 film The Matrix. In the movie, the main character Neo is offered the choice between a red pill and a blue pill. The blue pill would allow him to remain in the fabricated reality of the Matrix, therefore living the “illusion of ignorance”, while the red pill would lead to his escape from the Matrix and into the real world, therefore living the “truth of reality.” (source: Wikipedia)

2014 has been a year of the Matrix Moment for me. After eight years of successful career in corporate America I left a senior management position at a global digital agency to live a life of an entrepreneur. Red pill.


I started two businesses, made them profitable, and set out to start a couple of new ventures… but today I want to share with you the four quotes that inspired me to build SearchDecoder.com.

SearchDecoder was founded in 2012, and started as a small community blog that grew rapidly to a leading destination for bootstrap marketing ideas for entrepreneurs. For a long time, it existed solely to provide value to the community. Today, it’s a fast-growth and profitable business.

What I’ve learnt from flying solo is that when you grow fast, you need to evolve and constantly rebrand yourself to remain relevant in terms of communicating the value you initially set out to provide. As your audience becomes more mainstream, you need to build on your niche that got you of the ground so that you can gradually provide a broader perspective, with a unique point of view. It’s hard. You need to pivot often, and learn on the fly.

Inspired by today’s greatest Internet business thinkers, I’ve focused SearchDecoder on growth, entrepreneurship, Internet marketing, and mentorship.


“Remember: all I’m offering is the truth, nothing more.” Morpheus, The Matrix

 Here are the four quotes that inspired me.

4 Business Quotes that Inspired me to Become an Entrepreneur

seth godin quote

People will go where they can grow – Seth Godin

SearchDecoder is about growth: online, business, and personal. Learn how to growth-hack your business and life using free digital media tools.

james altucher choose yourself quote

We live in a ‘choose yourself’ era – James Altucher

SearchDecoder is about entrepreneurship. Learn how build your own platform/brand, instead of depending on those stifling trends that are defeating you. Define success by your own terms.

Screen Shot 2014-09-02 at 11.23.53 AM

Every organization and individual is a media company – Gary Vaynerchuk

SearchDecoder is about smart Internet marketing. Learn actionable contentSEO, and social media tips to skyrocket your online growth.

james altucher book quote

Every book is your mentor – James Altucher

SearchDecoder is about mentorship, from book recommendations to Q&As with growth hackers and famous entrepreneurs.

What are the business quotes that inspired YOU most? 

Go ahead and share in the comments below.

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