The 3 Cs of Bootstrap Marketing: How to Build Your Credibility on the Internet on a Shoestring with Native Content and Social Connections

Are you capturing the vast opportunities that Google, blogging, and social media platforms have to offer? It’s not that social media or your content are not working for you or your business, it’s the other way around. You haven’t made them work for you. Old social media and SEO tactics are rendered obsolete. You can no longer outsource tweeting or blogging. Your content needs to be native, authentic, and human. Both users and algorithms will smell a phony.

Watch the video presentation I delivered a while back at the Search Marketing Day in Warsaw: The 3 Cs of Bootstrap Marketing: How to Build Your Credibility on the Internet on a Shoestring with Native Content and Social Connections. You will learn how to tell a captivating story, pick the right social channels to spread it, write magnetic headlines, and built tribes of collaborators around your brand.

Note: If you don’t speak Polish, skip the first two minute introduction. The actual presentation is in English.

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