I think at some point we’ve all felt very small in this huge world of online content. You spend a lot of time creating, writing, and reaching out sometimes for a very small return. There is just so much information out there and it becomes very difficult to carve out a niche community of followers. But, fortunately, with good content and good connections, you can make an impact. Check out these 9 blogger outreach tools that will help you connect with influencers, create backlinks, and organize your outreach.
On Triberr, a community of talented bloggers and influencers come together to read and share great content. It’s basically a social network for bloggers. You can join for free and share your posts with other bloggers who write about the same or similar topics. The idea is to create a “tribe” of interested, immersed people who will share one another’s blogs and grow their collective online communities. Plus, this tool gives you the option to employ your tribe of bloggers with influencer marketing campaigns.
Content Marketer allows you to promote content, build links, and connect with influencers. The program will find contact info (including email addresses and Twitter handles) for those you’d like to reach out to, and then help you start building relationships in order to spread your great content further. There is a free version, but you’ll get the most out of the one of the more inclusive paid versions, which only cost either $9 or $19/month.
Buzzstream is a web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands. This is a great tool for those who have a whole team of content creators and publishers because it has the option for multiple users and roles. Check out their free trial and start building lists, links, and outreach.
Ninja Outreach is an all-purpose marketing tool. You can find influencers, generate leads, promote content, build links, and more all while saving money (with all of its functions, agencies can derive great value with their Enterprise package). This website is your PR team’s dream come true.
Big brands and agencies use GroupHigh to build and manage relationships and track results. This program claims to have a richer blog database than all competitors, through which you can locate and connect with relevant influencers. It will keep your data up to date daily and give you useful breakdowns of engagement and analytics. Read this case study on how GroupHigh helped its client, a representative of Chuck E. Cheese, build lasting relationships with mom bloggers and begin modernizing their image.
HARO stands for Help A Reporter Out; the program provides journalists with daily opportunities to secure valuable media coverage. With over 475K sources and 35K journalists, it’s a community you want to be a part of, if you’re not already. Even if you don’t want to go for one of the paid packages (which are relatively affordable and extremely valuable), you can sign up for free to get media opportunities delivered to your inbox 3 times per day! Let HARO help you share your knowledge with the world.
A tool for growth hackers. Pitchbox automates the grunt work so you can focus on creating real, person-to-person connections with the people you want to reach. This tool works for SEO, ecommerce, public relations, and sales. Great interface and great results tracking.
What makes Inky Bee stand apart is its focus on brilliant research. It’s a tool made specifically for agencies to get info about target audiences- the websites and people they follow. Based on that research, the tool will then help you reach out and secure key components of your clients’ marketing strategies.
On Muck Rack, journalists and bloggers can share their portfolios for PR agents and marketers to find. This tool will alert you when it finds new bloggers relevant to your topic and let you know when people share your content. They also have really great support set up to ensure you get the best bang for your buck!
Have a tool for gaining backlinks? Please share!
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