Entries by Matthew Capala

In Time for 2012 Elections: Google Introduces Congressional District Targeting in Adwords

Just in time for upcoming elections, Google introduced an AdWords feature, integrated into its Pay-Per-Click product, that lets marketers target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change rapidly — the capability should be much appreciated by […]

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SEM Insider Tips: Mike Kujanek Addressing Today’s Biggest Questions in SEM

Interview with Mike Kujanek by Marina Koletis.  Mike Kujanek (@MikeKujanek) is a Sr Director of Global Paid Media at Covario, the winner of the 2011 OMMA Agency of the Year award in Search Marketing. He is responsible for top-level paid media relationships between Covario and its clients, comprising its capabilities in paid search, social advertising, and display […]

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CES 2012: New Tech Gadgets Mean New Marketing Tactics

  New Tech Gadgets Indicate New Marketing Tactics The Influence of Technology on Digital Marketing   By Marina Koletis    CES 2012 has come and gone and has quickly brought us new and amazing tech gadgets we as digital marketers can employ in the near future. Last year’s show highlighted trends including tablets, 4G mobile […]

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Mobile Paid Search Clicks: Spend Jump Significantly in Q4

According to Mobile Marketer, both paid search clicks and spend increased significantly in the last quarter of 2011. Mobile Marketer indicated that mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent. The growth in paid mobile search supports the growing penetration of smartphones and tablets, with […]

2nd Edition of E-Marketing In-A-Box E-Book Launched – a DIY Guide for Internet Marketing Success

FOR IMMEDIATE RELEASE NEW YORK CITY (Jan. 12, 2012) — The 2ndEdition of E-Marketing In-A-Box E-Book, authored by Matthew Capala and Paul Borgese, launched today. These two internet gurus have taken the industry know-how and compiled the absolute must-have online business book for anyone tackling the extreme challenges of setting up their own online business. […]

PayPal’s President Scott Thompson Becomes the new Yahoo’s CEO – What is the Future of Yahoo?

  2012 already brought some big changes to the search engine landscape.  AllThingsD reported yesterday that PayPal’s President Scott Thompson, who runs eBay’s massive online payments unit, is poised to become Yahoo’s next CEO. WSJ confirmed the news today, so it is official.  According to WSJ, Yahoo officially hired CEO Scott Thompson, the 54-year-old president of Ebay’s PayPal electronic-payments unit, […]

How to Measure Your Website’s ROI

In search engine marketing everything is measureable. It doesn’t mean that you need to measure everything though. But there are certain actions on your website that you need to track, measure, report on and optimize. Don’t worry about measuring traffic (clicks, cost, CPC, CTR). Once you set up an account with Google Adwords or Microsoft […]

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Google Released Zeitgeist 2011 – the Year’s 10 Fastest-Rising Global Queries

Zeitgeist (from German ‘zeit’ – time and ‘geist’ spirit)  means “the spirit of the times”, and every year Google reveals this ‘spirit’ through the aggregation of millions of search queries. Those in the picture below are included in the “fastest rising searches” category, including Rebecca Black, Google+, Ryan Dunn, Casey Anthony, Battlefield 3, iPhone 5, Adele, […]