Entries by Matthew Capala

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How to Overcome Blogger’s Block and Get More Engagement with your Content

Blogger’s Block is that unexpected moment when you draw a total blank. Either you can’t think of anything to write or whatever you were thinking about writing just leaves you. There are several ways you can overcome blogger’s block. The one way I would suggest under all circumstances is to just stop what you’re doing and […]

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How to Leverage the Power of Guest Blogging to Win Big

Guest blogging gives a person the ability to build their credibility, links pointing to their website and social profiles, social following, community, industry relationships, visibility, increased traffic and more. It’s one of the many ways to make a name for yourself in a industry, promote your business, and build a community. Explains Brian Honigman (@BrianHonigman), a guest […]

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Mobile Content Marketing: How to Create and Monetize Mobile Content without PDFs

Mobile Content Marketing Mobile content marketing seems to be a buzz phrase bandied about by many marketers these days.  As mobile adoption rates skyrocket marketers need to hop on this growing trend. What’s involved? Bart De Pelsmaeker (@BartDP) explains mobile content marketing on Readz Blog as the creation of mobile optimized content to attract and engage existing and potential […]

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How to Build Awesome Network Leveraging Blogging and Social Media

The internet and social media tools are the great equalizer, giving networkers access to millions of people. Networking and communication has been democratized. Being helpful, displaying your expertise, and being authentic are great ways to network, and blogging can help you do all three! Says Mike Fishbein, the author of “How to Build an Awesome Professional Network” and […]

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The 10 Secrets of Effective Bootstrap Digital Marketing for Startups

Check out the deck I presented in my keynote at the How to Get Funding From the Shark II conference hosted by Smart Money Entrepreneurs  in NYC to learn the winning bootstrap online marketing strategies for start-ups and entrepreneurs:     #1 Why predatory marketing tactics don’t work anymore #2 How to attract your customers online […]