Entries by Matthew Capala

5 Proven Paths to 10X Success

My success is built on leveraging free tools and teaching people how to use them to their own advantage. I did this for myself. I did not pay attention to what anyone else was doing. It was my own work. My commitment to success has long since paid off. I rarely think about those who […]

3 PR Strategies to Create Buzz with Buzzsumo

I moved to Miami from New York and considered my multi- city PR strategy immediately. My team needed access to media locally, nationally, and internationally, but most importantly, they needed to build it, intentionally. Identifying the influencer or business community can be a sumo-size investment of time and resources if you do not intentionally data-mine and […]

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23 Growth Strategies to 10X Your Business

The New York Times Bestselling author and self-made multimillionaire Grant Cardone came to the Hollywood Diplomat and led a seminar called 10X, bringing together some of the most notable minds in business growth of the 21st century. Renowned thought leaders assembled to listen to Fortune 500 CEO’s, internet legends, motivational speakers, and marketing moguls deliver […]

How to Monetize your Content and Create Passive Income

In this discussion Matthew Capala outlines the building blocks of content monetization strategy. Creating various models of your online business objectives through passive or active income streams is the place to start. Turn your content into income with brand consistency and take advantage of the network effect as your info-products gain momentum to build additional […]

How to Build Relationships with Bloggers and Influencers to Distribute your Content

In this discussion Matthew Capala outlines the outreach process and how bloggers/news outlets are the cornerstone of effective link earning. Finding the right social community for content creators to collaborate/grow with other blog readerships while building value. Bootstrap Marketing Masterclass (9/10): Build Relationships with Bloggers and Influencers to Distribute your Content   Subscribe to our […]

How to Increase the Authority of your Website and Content

In this discussion Matthew Capala discusses on how to project domain authority with high rankings and quality backlinks. By constantly creating new and natural links to build more website worth. Optimizing your site structure and internal linking leads to better domain authority and visibility of your landing pages. Bootstrap Marketing Masterclass (8/10): Increase the Authority of […]

How to Create Content That Works for you, Not the Other Way Around

In this discussion Matthew Capala discusses Content Marketing vs. Content Strategy, publishing original material on your own site or another popular domain, and receiving a lot of engagement on your posts while optimizing every piece of medium with keywords and branding in mind. To develop HERO content and implement a spider content strategy backlink while mentioning […]

How To Use Crowd-Sourcing Platforms to Outsource Small Tasks at Scale

In this discussion Matthew Capala speaks on how to start executing creative ideas and producing original content while looking for affordable implementation when your goal is to expand scale and capabilities on a shoestring. Bootstrap Marketing Masterclass (4/10): Use Crowd-Sourcing to Outsource Small Tasks   Subscribe to our YouTube channel to get notified about the […]