Entries by Mike Dane

The Complete Guide to A/B Testing (Part 2)

When it comes to business, what do you think matters most? Having an amazing team? Lots of inventory? World-class technology? Well, all things aside, what matters most for a business is its people. And how do you know how many people are interested in your business? You measure conversions, of course. After all, the number […]

The Complete Guide to A/B Testing (Part 1)

A/B testing! Does it sound like an experiment you would do in a Chemistry lab? If you have an online business, and little or no knowledge about A/B testing, this post is exactly what the chemist would prescribe for you. This two part series will cover everything you need to know about A/B testing from […]