What is Personal Branding? Dan Schawbel, personal branding guru, defines it as: The process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.” The first thing a potential employer […]
What is Content Curation? According to author and non-profit social media expert Beth Kanter: “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” Think of it like panning for gold – where you have look […]
Mobile Search Advertising Steve Jobs was quoted in 2010 as saying: “When you look at a mobile device, a phone, it’s not like the desktop. On the desktop search is where it’s at. Right, that’s where the money is at but on a mobile device search hasn’t happened. Search is not where it’s at. People aren’t […]