Ayaz Lakhani (@a_lakhani) is a Strategist at the New York and London based digital agency, Last Exit. He is also a recent graduate of the M.S. in Integrated Marketing program at NYU and Past President of the NYU Integrated Marketing Association (@NYUIMA). Learn more about Ayaz on LinkedIn.
There is no shortage of articles on the Internet attempting to cover various content marketing tips and strategies. Almost always, however, the case studies and examples cited are tailored towards B2C, leaving B2B marketers to fend for themselves to try and adapt the various ‘learnings’ to their respective businesses. The fact of the matter is that […]