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Content marketing and SEO created opportunities for me in business and life I would not have had otherwise. Starting out as a Polish immigrant in construction on the scaffolds of Manhattan, I realized quickly that the Internet was my safest ticket to the American dream. Today, I use the same techniques to build Internet businesses, as well as consult and train others to do the same. My mission is to make SEO and internet marketing more accessible to entrepreneurs to help them turn their passion into profit and build the life they want.
Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including a scaffold operator, digital agency executive, NYU adj. professor, professional speaker, successful entrepreneur, and author. Leveraging content marketing and SEO, he’s created growth opportunities he would not have had otherwise. Today, he uses the same techniques to build online businesses, as well as consult and train some of the most successful companies in the world. With a mission to make SEO and Internet marketing more accessible, he teaches and inspires entrepreneurs to leverage free online tools to turn their passion into profit and create the life they want.
Matthew Capala is the founder of Alphametic, a boutique digital marketing agency with a portfolio of clients including L’Oreal, Novartis, Hoval, Shopkeep, and Mohegan Sun; SEO trainer and workshop facilitator at Search Decoder; author of award-winning International bestseller “SEO Like I’m 5“; and contributor to The Next Web. His work and ideas have been featured on eMarketer, Chicago Tribune, Entrepreneur, Huffington Post, Mashable, Problogger, and Inc. He has spoken on main stages at Internet Summit, Social Media Week, TECHMunch, Search Marketing Day, ePharma, AMA, and Digital Summit. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and events in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps.
10+ Years SEO and Internet Marketing Experience
Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Matthew Capala delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Alphametic.
Our brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. It’s a key part of our ‘Always On’ strategy to guide consumers through their path to purchase. Matt’s SEO Bootcamp and the ongoing ‘SEO Commando’ workshop series have been key to ensure SEO success at L’Oreal USA!