NEW YORK CITY (Jan. 12, 2012) — The 2ndEdition of E-Marketing In-A-Box E-Book, authored by Matthew Capala and Paul Borgese, launched today. These two internet gurus have taken the industry know-how and compiled the absolute must-have online business book for anyone tackling the extreme challenges of setting up their own online business. E-Marketing In-A-Box provides for a comprehensive, in-depth analysis on setting up a successful online business, boost online visibility and get qualified traffic. This e-marketing book is written as a step-by-step guide in a practical and easy-to-understand manner. What’s more, E-Marketing In-A-Box offers a do-it-yourself approach that minimizes both time and effort required to get an optimal business website up and running.
The E-Marketing In-a-Box E-Book (2nd ed) is now available for free at You can either read it free directly on the website or download a PDF version.
This online marketing book helps entrepreneurs and current business owners overcome and break-through the biggest obstacle—where do I get started?
Here is a preview of the most common business preparation, planning and execution steps that are presented when exploring E-Marketing In-A-Box:
  • Focus on a profitable niche and identify high-profit market segments to ensure success;
  • Determine your e-business model and craft an internet marketing strategy;
  • Drivetargeted traffic at the least possible cost;
  • Maximize conversions through landing page optimization;
  • Keep ahead of competitors by staying on top of online marketing trends;
  • And much more.
Now, small business owners and entrepreneurs will know how and where to get started, and what to do next with this complete step-by-step guide.
emarketing in a boxBut E-Marketing In-A-Box doesn’t just stop there. Not only does it provide a proven methodology of getting traffic to your site, but it also presents powerful information and techniques to monetize websites. Ultimately, it’s all about driving traffic to your site. E-Marketing In-A-Box tells you just how you can achieve this—attract quality traffic cheaply, quickly and easily. Learn to make as much money as possible in the shortest amount of time with the least amount of effort.
E-Marketing-In-A-Box was designed to increase the likelihood of success when building and operating an online business, while avoiding the pitfalls associated with it.
A glossary is provided for those that are beginning their online endeavors to get each one up-to-speed with terms such as cost-per-click, click-through-rate, conversion rate, pay-per-click, meta tags, HTML, SEO, search engine algorithms, among others.
The search is over. Download a free copy of E-Marketing In-A-Box today!
About the Authors
Matthew Capala and Paul Borgese are managing partners of EyeCatcher Digital, a digital strategy and marketing firm that offers a wide array of services, including: Web design and development; social marketing; search engine marketing; media buying and planning; digital content and monetization solutions; online community-building; video production and platforms; outsourced business development; and integrated sales and marketing training. Other works include Matthew Capala’s “Search Engine Marketing Decoded,” a forthcoming SEM Book, and “FEAR Selling,” a sales training book by Paul Borgese. 
15 replies
  1. web design crewe
    web design crewe says:

    E-Marketing In-A-Box sounds like a book worth reading. What internet marketers need right now is the clearer picture of what business they are on. It is great to learn some tips from these experts.

  2. seo reseller
    seo reseller says:

    With the online marketing scene being so dynamic and full of competition these days, it pays to have as much knowledge as possible. This book looks to be one of the best ways for anyone to gain the ability to successfully draw attention online.

  3. Riley Brent
    Riley Brent says:

    I agree. As an SEO Perth specialist, I always make sure to check the internet and news about the latest trends and updates on internet marketing and e-commerce. Methods vary from time to time, and it is more important to have a full grasp about these methods and updates for a better marketing scheme.

  4. automotive seo
    automotive seo says:

    This book will really be a blessing for any one hoping to be successful with online marketing. It pays to have any advantage you can get in today’s highly competitive industry.

  5. online marketing consultants
    online marketing consultants says:

    In order to be good in something, one has to enhance his knowledge about it. That’s the same with online marketing, and I believe that this book will be helpful in providing important guides and information to its readers on what to expect in online marketing.

  6. free online directory
    free online directory says:

    I was able to scan this e-book yesterday and I think Mark and Paul did a great job in making a broad topic simple and easy to understand. This download is highly recommended for internet marketing beginners.

  7. Josh Schwartz
    Josh Schwartz says:

    If you want to become successful in an online marketing you should need a passion for doing it, lots of effort and hard-work as well. There are lots of things to be considered so I guess this e-book would be a great tool to start your career in the online industry.

    mentoring online

  8. Marcella
    Marcella says:

    The very essence of internet marketing is you get the chance to earn even while at home. Most of the time, practitioners of this business hire SEO companies to assist them in web design, social media, and content management.

  9. Stew
    Stew says:

    I’m not sure you can really encapsulate best online marketing practices in a book but that was a pretty good review about that DIY internet success. Thanks for sharing! I hope that goes around in some free online directory and others as well.

  10. Colin
    Colin says:

    Hi, i think that i saw you visited my web site so i came to “return the favor”.

    I am trying to find things to improve my website!I suppose its ok to use some of
    your ideas!!


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