Search Engine Optimization (SEO) is an ever-changing industry. What’s hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game. One of the best ways to stay informed is to track (and learn from) key statistics. We’ve rounded up some of the best SEO statistics to help you form your ongoing strategy.

These stats are sourced from various studies found around the web, all of which provide unique ways to hone your SEO skills.

50% of Search Queries are 4 Words or Longer

Are you only targeted short keywords? You may want to reconsider that strategy. According to this study, half of all searches are long tail keywords. Add some to your keyword mix to maximize results!

Source: WordStream

57% of B2B marketers say SEO has the biggest impact on lead generation

Now this is an important stat to take note of. Not social, not email, not WOM. SEO has the biggest impact on lead generation.

Source: NewsCred

Search is the starting point for 60% of travelers


Are you a travel blogger? Good news, your audience loves to search!

Source: Search Engine Watch

81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”

Let’s be honest, we all kind of knew this information the whole time. EVERYONE goes online to search before they consider a major purchase. Make sure your products and services are easy to find and that they answer your customer’s questions. If your site does that, you’ll be in good shape.


Search is the #1 driver of traffic to content sites, beating social media by more than 300%

Online Search

Social great, but search is better. Rather than making social the focus of your strategy, consider it a tool to help with search.


60% of all organic clicks go to the organic top 3 search results

Makes you want to be on page 1, right? If it’s at all possible, you need to strive to get to the top 3 results to truly maximize your leads from search. If it’s simply not possible for a particular keyword, move on to another and focus on it.

Source: HubSpot

Local searches lead 50% of mobile visitors to visit stores within one day

Local Search

This is nice to know if you’re a brick and mortar location. Optimize your site for mobile search, and lead users through the funnel until they end up at your door!

Source: Search Engine Land

66% of best-in-class companies involve search in their content creation process from the beginning

Want to be best-in-class? This is how you get it done! Make search a priority from the get go and you’ll have results that last a lifetime.

Source: Contently

Companies that blog have 434% more indexed pages than those that do not

Think you can’t afford a blog? This stat says you can’t afford not to. Creating content that is optimized for search is of absolute importance. Get started today to start increasing your business’ searchability.

Source: Search Engine Land

Wikipedia links show up on the first page of Google on over 60% of search queries

Source: Mark Traphagen

Have a SEO stat that caught your eye? Please share!

Here are related keyword research or SEO posts on this site:

8 Free (or Cheap) Link Building Tools for Bloggers
9 Best SEO Advice Picks from Quora
30 Awesome Free SEO Tools for Small Businesses


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