Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started out on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results to his clients, from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and conversion optimization. Presently, Capala is the CEO of Alphametic, a prominent digital marketing agency in Florida. Prior to his move to Miami, he led a successful career as a Madison Avenue ad agency executive in New York, where he was also appointed Adj. Professor at NYU (’12 –’14). His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, eMarketer, and Mashable. As a charismatic speaker, he regularly appears on some of the biggest marketing stages in the world, such as Internet Summit, MarketingProfs, and Digital Summit. He holds three degrees, including an MBA in Marketing.
I’m a Polish immigrant who started out in America on the scaffolds of Manhattan. Construction taught me hard work, but I quickly realized that the Internet was my surest ticket to the American Dream. So I grabbed “Web Development for Dummies” and built my first website in 2004. In no time, I traded the scaffold for a vibrant ad agency office on Madison Avenue, where I built my reputation on transparency, great service, and delivering results.
With an attitude to always over-deliver, I’ve generated millions of dollars in incremental profits for my clients, including L’Oreal, Calvin Klein, Skykick, Shopkeep, and many more. My work and ideas have been featured in Forbes, Entrepreneur, Inc, MSN Money, and EMarketer.
As a passionate speaker and author, I’ve lectured in the classrooms of NYU, spoken from some of the largest marketing stages, and delivered workshops all over the world.
Over 1K of business presentations and conference talks on 3 continents (North America, LATAM, and Europe)
Hundreds of marketing executives and professionals custom certified with private training solutions
Millions of dollars in value creation during a decade of SEO and internet marketing experience
Millions of dollars in value creation during a decade of SEO and internet marketing experience
Millions of dollars in value creation during a decade of SEO and internet marketing experience
Millions of dollars in value creation during a decade of SEO and internet marketing experience
In my latest book, “The Psychology of a Website,” I teach businesses how to master cognitive biases, conversion triggers, and SEO to achieve massive results.
As a practitioner above all, I have spent the last 14 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, and conversion optimization.
Collaboration is a big part of getting results. Which is why I’ve built Alphametic. Our in-house team of industry veterans, analysts and digital specialists combine their diverse skills to create effective SEO and SEM solutions for our clients. We work hard and move quickly to identify the strategies that are and aren’t working, so that we can boost our clients’ visibility – and bottom line – fast.
It’s not about the hours we put in, but the results we get. By focusing on ROI from the outset, we craft effective digital marketing campaigns that are engineered for success. And because our actions are backed by analytics, our clients know that they can count on us to deliver results, and not just presentations.
Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content, and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN.
