How to monetize a website?
Before you begin…
…buying any pay-per-click ads on Google or spending money on an SEO consultant, you must look at your website a with a critical eye to make sure it is is built for monetization. Otherwise, you will throw your cash away and, worse of all, you will assign campaign failure to off-site factors (keywords, ads, etc.) while the reason for poor performance may be related to a poorly performing website.I have seen tons of websites in my career. I have seen great ones and I have seen really bad ones. And I am not talking about the graphic design or how pretty your website is – you are better off asking a graphic designer or get feedback from your friends, family and business associates. I am talking about your website monetization.
So, again, regardless of your website’s look-and-feel, the question you should be asking yourself is:
Can my website be monetized?
Before you answer, let me explain. By website monetization, I refer not only to e-commerce sites that sell online, but also to generating business leads and making money through ads and affiliate marketing programs. Basically, everything that will bring you profit – either on the first click or down the road. Every website should be built with ‘monetization’ in mind.
If you are a non-profit, you want donations or and attract eyeballs to your site to follow your cause, right? If you are graduating student and are blogging on the industry you want to get into, you want to be contacted by the recruiters, correct? Whether you sell, convince, generate buzz, promote yourself (or your favorite NFL team), or generate leads for your offline business, you need a game-plan and you need to align your SEO strategies accordingly to attract and convert the right audience.
That said, you should be able to tell me in one simple sentence what the objective of your website is. For example:
1) I sell a product or provide a service
2) I write great content and make money through ads on my website
3) I generate leads for my offline business
What is your website monetization model?
5 Website Monetization Models
ln short, there are 5 e-business website models where your website should fall into:
The Brochure Model – Your website is your storefront or a business card. You want the website visitor to either visit your brick-and-mortar store or contact you. The monetization objectives for a brochure website are to drive store traffic or business leads.
The Subscription Model - Your website offers exclusive content that users are drawn to and are willing to pay for, or they give you their information so that you can build a subscriber list for your email marketing efforts.
The Advertising Model - Your website offers great content and you developed engaged audience and a steady flow of traffic. Simply you sign up with an ad network, such as Google Adsense, and place an ad on your website like the one you can view below. When users click on those ads, you make cash.y for access or give you their information so that you can contact them or add them to your email marketing list to turn those leads into customers.
The E-Commerce Model - Your website has a shopping cart and you sell directly. Pretty self-explanatory.
The Affiliate Model - Your website promotes products through affiliate marketing. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Without going into much detail, most small businesses fall into a brochure model. If you know how to generate great content that people are drawn to, you would be able to make money online by placing ads on your website, build subscriber list, or engage in affiliate marketing.
Ok, so you know about the models and you know that tons of people live comfortable lives making money online. But how to actually get it done? What it takes? Where to start? Where to focus?
Website Monetization Tips from an Expert
In order to get actionable website monetization tips, I interviewed Ryan Biddulph, who figured out how to make money online long time ago and shared awesome advice for beginning entrepreneurs, bloggers, and small businesses with Search Decoder.
Ryan Biddulph (@RyanBiddulph) is a former fired security guard and current world traveler and blogger. Ryan went from having a net worth of 4 cents to generating steady cash flow online while living in tropical paradises like Bali, Phuket and Hoi An. Add trips to: Costa Rica, Peru, Sri Lanka, Malaysia, Laos, Cambodia and Myanmar and you have the makings of a serious travel junkie. Ryan enjoys working out, meditating, taming tigers, feeding wild monkeys and helping you generate cash online. He knows what it feels like to struggle for years in the make money online game and now he wants to share his tips to help you generate cash online regularly on his blog through a series of daily videos.
Everyone wants to make money online, but can ‘everyone’ actually make it happen?
RB: Anybody can make money online IF they are willing to know exactly why they want to do so. This means developing a crystal clear vision of what you want to most do. See yourself living your dreams, now, to fuel your drive. Obstacles will arise along the path; most people fail to make money online because their fear of obstacles is stronger than their reason why they want to make money online. This crowd quits, the people who make fortunes have a powerful desire to succeed online, usually tied to some form of freedom.
What are the top 3 tips to monetize a website without a budget?
1. Set Up a Blog – Set up a free blog on blogger. Solve problems through your posts by listening in on social networks, niche specific forums and other spots where your readers hang out. A blog is 1 stop shopping for potential customers, clients or readers. You can post podcasts, articles, reviews and videos to your blog which give your readers a good idea of what you can offer them. Problem solvers make money online because once you solve a problem – for free – through your blog, individuals who you help will hire you, or click on your ads.
2. Use Social Media – Social media sites like Facebook, Twitter and Google Plus are goldmines because you can quickly establish trust on these networks. By gaining the trust of your target market you can develop business relationships with individuals.Be transparent. This means sharing your successes and failures. Listen in to the needs of fellow social users; what do they complain about? What do they dream to do? Create content based on the problems, the dreams, and post to your social sites. Aggressively promote other users to promote yourself. Engage. Sow. Reap.
3. Persist – Daily acts, performed hour after hour, bring you success in the online money making niche. Once you know why you wish to succeed and hold that emotion near and dear to your heart, you will simply never quit.
How to make money blogging?
To make money blogging you need to detach yourself from thinking about making money and focus on the people and solve their problems.
We hit on making money with blogging in #2 but I would stress the point; detach from making money. Move your attention to helping people because the money will flow through people who visit your blog.
Help. Listen. Create content based on the needs of individuals. As for monetizing channels you can place ads on your blog, or provide ghostwriting or social media consultant services, or you can also go the network marketing route.
The key? Help. Listen. Create content based on problems faced by your readers, and of course, sell the dream! People visit your blog to reap some type of benefit which can help make their dreams come true. Once you solve a problem be sure to stress the benefits of the solution.