SEO, Social Media, Inbound & Growth Hacking Speaker, Blogger and Trainer

Hello, my name is Matthew Capala.

I am a regular speaker, blogger and trainer on the topics of inbound marketing, social media, SEO, growth hacking, Internet entrepreneurship, content strategy, and personal branding.

Keynote Speaker, Trainer, Adj. Prof at NYU. I’ve spoken at numerous conferences around the world (Great Ideas at C-Level, Search Marketing Day, MarketingWeekNYC, How to Get Funding from a  Shark, 40th Anniversary of CEANY, Small Business Forum, World Trade Week, and many more), seminars, talk shows, corporate retreats, trade shows and universities. I teach a graduate search marketing class, as well as social media analytics workshops, at New York University, where I founded the Inbound Marketing Clinic.

If you would like to discuss speaking or training engagements, send me an email to matt (at) searchdecoder (dot) com.

Matthew Capala Shark Marketing

Mentor, Start-up Advisor. I love talking to start-ups and entrepreneurs. I frequently mentor entrepreneurs at NY start-up meet-ups, including NYEBN. I have mentored numerous founders on start-up marketing and personal branding. I have also trained entrepreneurs at workshops hosted by 3 Day Startup and Startup Institute.

Blogger, Author. I write and read blogs daily. I enjoy belonging to and forming communities of like-minded individuals. You can find me sharing stories and life hacks on Medium, where I also curate couple collections. I contribute to various outlets, including Sparksheet, ProBlogger, Mobile Marketer, and many more. I built blog, where I blog about start-up marketing and interview experts in the field.

Questions? Opportunities? Feedback? You can contact me at matt (at) searchdecoder (dot) com

Upcoming Appearances 

Oct 11, 2014, Startup Marketing Speaker, Freestyle Fashion Conference, Washington DC

Oct 7, 2014, Featured Speaker, World Congress of Marketing Students 2014 hosted by Foro Mundial, Cancun, Mexico

Sep 27, 2014, Startup Marketing Speaker, Freestyle Fashion Conference, NYC

Jul 28, 2014, SEO Trainer, Startup Institute, NYC

Jul 29, 2014, AMA on Reddit, r/BigSEO

Past Appearances

Jun 11, 2014, Featured Speaker, Search Marketing Day hosted by MaxRoy & LeadBullet, Warsaw, Poland

May 22, 2014, Speaker, The Nuts and Bolts of Social Media Success for Beginners hosted by World Trade Week & Baruch College, NYC

(6) Search Marketing Day 2014 matthew capala

Apr 25-27, 2014, Mentor, 3 Day Startup, NYC

Apr 8, 2014, Mentor, CEO Networking Series #64 hosted by New York Entrepreneur Business Network (NYEBN)

Mar 25, 2014, Speaker, Small Business Forum hosted by Flatiron and Baruch Collage, NYC

Dec 10, 2013, Speaker, Digital Camp at Soho Club hosted by Prophet Consulting, NYC

Dec 3, 2013, Keynote,  How to Get Funding from a Shark II via Smart Money Entrepreneurs, NYC

Jul 18, 2013, Speaker, MarketingWeekNYC via Manhattan Chamber of Commerce, NYC

Nov 7, 2012, Keynote, The New Reality: How to Succeed in the Digital World via Continued Education Association of NY, Saratoga Springs NY

Feb 28, 2012: Speaker at the Great Ideas at C-Level via Electronic Retailing Association, Miami

Feb 22, 2012: Moderator, Integrating Digital and Traditional Marketing: Creating More Powerful External and Internal Communication Strategies via IABC, New York

Matthew Capala - Speaking



“Matthew was the moderator on a panel sponsored by the NY chapter of the International Association of Business Communicators. He did a fantastic job at leading the panelists on the topic of integrating digital media with traditional media. Matthew was able to break down the speakers’ thoughts into concise key takeaways that were easy for the audience to understand.” via Linkedin
Deidre O’Brien, VP at Int. Assoc. of Business Communicators (NY Chapter), Senior Manager at Pfizer


”Matthew guest lectured in my Internet Marketing & Global Business MBA course at the Zicklin School of Business on Paid Search and Search Engine Optimization. Matthew’s presentation style was so impactful and genuine that several students asked him to become their mentor. Matthew is very passionate about sharing his knowledge and helping others succeed in the industry.” via Linkedin
Linda Gharib, Adjunct Professor at Baruch College, SVP of NA Consumer Marketing – Online Acquisitions at Citigroup


“Under tight deadlines and high expectations, Matt conceived of a best-selling theme for our 2012 kick-off conference; recruited a top-notch panel including Ogilvy, Pitney Bowes, DraftLCB, and LG; and moderated one of our most successful events in years! He’s definitely the man to speak at marketing events.” via Linkedin Charles Majors, International Assoc. of Business Communicators (NY Chapter)


“Matthew, Thanks for hosting our NYIABC panel on integrating traditional and social media marketing. It is a vital topic as validated by an SRO crowd and your preparation and generosity in sharing your thoughts as well as bringing out the best in the panel was appreciated by all.” via Linkedin
Rob Drasin, President at Int. Assoc. of Business Communicators (NY Chapter), President at Trident Communications


“In just the past month, I have seen Matt’s capabilities twice – the first as a panel moderator and the second as a speaker to a group of MBA students. The panel Matt moderated was for the NYC branch of the International Association of Business Communications. He did an excellent job opening the event with a short but thoughtful presentation on the future of digital marketing, for nearly 100 attendees. Matt spoke to my class of MBA students on the topic of “integrated digital marketing.” His introduction drew them in, and his main presentation engendered many thoughtful questions from the students. In summary, I endorse Matthew Capala as a guest speaker/presenter/moderator based on his professional and engaging manner, as well as excellent content.” via Linkedin
Kevin Horne, Professor at Zicklin School of Business, Baruch College, Marketing Strategist at Ogilvy


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