Growth Hacking, SEO & Social Media Speaking and Training

Hello, my name is Matthew Capala.

I am a regular speaker and trainer on the topics of inbound marketing, social media, SEO, growth hacking, Internet entrepreneurship, content strategy, online monetization and personal branding.

Keynote Speaker, Trainer, Adj. Prof at NYU. I’ve spoken at numerous conferences around the world (Great Ideas at C-Level, Search Marketing Day, MarketingWeekNYC, How to Get Funding from a  Shark, 40th Anniversary of CEANY, Small Business Forum, World Trade Week, and many more), seminars, talk shows, corporate retreats, trade shows and universities. I teach a graduate search marketing class, as well as social media analytics workshops, at New York University, where I founded the Inbound Marketing Clinic.

Mentor, Start-up Advisor. I love mentoring start-ups and entrepreneurs. You can often find me at NY start-up meet-ups, including NYEBN, 3 Day Startup and Startup Institute.

Author, Blogger. I am the author of popular and highly praised SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization. I write for several online publications, including The Next Web, Problogger and SparkSheet. I blog on Medium and my blog,

Hire to me to train your team or speak at your next event.

Matthew Capala Shark Marketing

Upcoming Appearances 

Dec 16, 2014, Moderator, Startup Marketing Panel, Coinvent Startup Summit, NYC

Nov 20, Speaker, SEO & Lead Generation Workshop, Caribbean MIX Leadership Conference, Port of Spain, Trindad

Nov 14, 2014, Panel Judge, Venture for America, NYC

Nov 12, Speaker/Trainer, Advanced Search and SEO Strategies hosted by Internet Summit, Raleigh, NC

Oct 16, 2014, Webinar Guest, How to Scale Your Content Marketing Globally hosted by AMA and sponsored by Smartling


Past Appearances

Sep 27, 2014, Speaker, Freestyle Fashion Conference hosted by OS Fashion, NYC

matthew capala freestyle fashion

Sep 16, Speaker, How to Build and Market Your Online Business hosted by Queens Collective, NY

Sep 10, Podcast Guest, SEO and More with Brooke Ballard and Gettysburg Gerry hosted SteamFeed Radio

Sep 7, 2014, Mentor, Fashion Tech Battle hosted by Startup Weekend, NYC

Aug 16, Webinar Guest, Spanning the Globe with Google hosted by Target Marketing Magazine

July 30, 2014, Self-Made SEO Man: How to Use Content Marketing to Hack Your Life, Career, and Business (Podcast) hosted by CrossChann UK

Jul 28, 2014, SEO Trainer, Startup Institute, NYC

Jul 29, 2014, AMA on Reddit, r/BigSEO

Jun 11, 2014, Featured Speaker, Search Marketing Day hosted by MaxRoy & LeadBullet, Warsaw, Poland

May 22, 2014, Speaker, The Nuts and Bolts of Social Media Success for Beginners hosted by World Trade Week & Baruch College, NYC

(6) Search Marketing Day 2014 matthew capala

Apr 25-27, 2014, Mentor, 3 Day Startup, NYC

Apr 8, 2014, Mentor, CEO Networking Series #64 hosted by New York Entrepreneur Business Network (NYEBN)

Mar 25, 2014, Speaker, Small Business Forum hosted by Flatiron and Baruch Collage, NYC

Dec 10, 2013, Speaker, Digital Camp at Soho Club hosted by Prophet Consulting, NYC

Dec 3, 2013, Keynote,  How to Get Funding from a Shark II via Smart Money Entrepreneurs, NYC

Jul 18, 2013, Speaker, MarketingWeekNYC via Manhattan Chamber of Commerce, NYC

Nov 7, 2012, Keynote, The New Reality: How to Succeed in the Digital World via Continued Education Association of NY, Saratoga Springs NY

Feb 28, 2012: Speaker at the Great Ideas at C-Level via Electronic Retailing Association, Miami

Feb 22, 2012: Moderator, Integrating Digital and Traditional Marketing: Creating More Powerful External and Internal Communication Strategies via IABC, New York

Matthew Capala - Speaking



“Matthew was the moderator on a panel sponsored by the NY chapter of the International Association of Business Communicators. He did a fantastic job at leading the panelists on the topic of integrating digital media with traditional media. Matthew was able to break down the speakers’ thoughts into concise key takeaways that were easy for the audience to understand.” via Linkedin
Deidre O’Brien, VP at Int. Assoc. of Business Communicators (NY Chapter), Senior Manager at Pfizer


”Matthew guest lectured in my Internet Marketing & Global Business MBA course at the Zicklin School of Business on Paid Search and Search Engine Optimization. Matthew’s presentation style was so impactful and genuine that several students asked him to become their mentor. Matthew is very passionate about sharing his knowledge and helping others succeed in the industry.” via Linkedin
Linda Gharib, Adjunct Professor at Baruch College, SVP of NA Consumer Marketing – Online Acquisitions at Citigroup


“Under tight deadlines and high expectations, Matt conceived of a best-selling theme for our 2012 kick-off conference; recruited a top-notch panel including Ogilvy, Pitney Bowes, DraftLCB, and LG; and moderated one of our most successful events in years! He’s definitely the man to speak at marketing events.” via Linkedin Charles Majors, International Assoc. of Business Communicators (NY Chapter)


“Matthew, Thanks for hosting our NYIABC panel on integrating traditional and social media marketing. It is a vital topic as validated by an SRO crowd and your preparation and generosity in sharing your thoughts as well as bringing out the best in the panel was appreciated by all.” via Linkedin
Rob Drasin, President at Int. Assoc. of Business Communicators (NY Chapter), President at Trident Communications


“In just the past month, I have seen Matt’s capabilities twice – the first as a panel moderator and the second as a speaker to a group of MBA students. The panel Matt moderated was for the NYC branch of the International Association of Business Communications. He did an excellent job opening the event with a short but thoughtful presentation on the future of digital marketing, for nearly 100 attendees. Matt spoke to my class of MBA students on the topic of “integrated digital marketing.” His introduction drew them in, and his main presentation engendered many thoughtful questions from the students. In summary, I endorse Matthew Capala as a guest speaker/presenter/moderator based on his professional and engaging manner, as well as excellent content.” via Linkedin
Kevin Horne, Professor at Zicklin School of Business, Baruch College, Marketing Strategist at Ogilvy



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