Today I made a commitment to the release date of my upcoming Kindle book, SEO Like I’m 5: The Ultimate Beginners Guide to Search Engine Optimization.
We often tend to procrastinate. Reasons are plenty. In my case, it usually comes down to distraction or perfectionism. In this case, it’s both. First, I recently started my own business and took on more training gigs. Second, I really want to make sure that the book is nothing short of #!@ amazing! And that it will reach as many people as possible providing them with much needed tools.
If you are a procrastinator and need effective strategies get more done, listen to this podcast on Ask Altucher. It helped me.
So, the date is set for July 23rd 2014
While the book will have $9.99 tag on it, I will be providing it for free to an exclusive number of friends, network, and reviewers.. and most importantly to the readers of SearchDecoder.com who…
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Why I wrote this book
For the past ten years I have evangelized content-centric, customer-focused and data-driven approach to marketing, which puts the user first and algorithm second. I call it: ‘Marketing Like It’s 2014.’
From the c-suites of Fortune 500 companies to the classrooms of NYU, I have developed winning strategies for some of the biggest brands and into entrepreneurs around the world. I am extremely happy to announce that I am bringing the hard-won advice on how to make your business, product, service or personal brand more visible online.
‘80% of success is showing up‘ Woody Allen famously said about life.
Marketing in 2014 is not much different. You need to show up when consumers search for your product or service on Google; when you are spoken about on social media, or when you received a review or a comment.
Why? Because it works:
- 80% of consumers search for a product/service before purchasing it
- 70% read online reviews before making purchase decisions
- 68% of consumers begin their decision making searching for a keyword
- Websites that blog regularly receive 55% more traffic and over 80% more leads compared to websites that don’t
Yet, many businesses still miss out on the vast opportunities search engines and social media have to offer. They fail to show up when consumers search for or talk about them. At the focal point of decision making, when the purchase intent is as high as it gets, they leave their money on the table.
Do you show up? Do a quick test and Google a keyword that best describes your product or service. That’s your Zero Moment of Truth.
Today, you are not only behind technology, you are behind the consumer.
If they can’t find you, you don’t exist.
You don’t talk to them, you are not relevant.
Without awesome content, you are boring.
Make no mistake, this is no “SEO for dummies.”
Rather, SEO Like I’m 5 is for forward-thinking small business owners, start-ups and entrepreneurs who struggle to get on the front page of Google.
Most people get anxious when they hear ‘SEO.’ They think it has to do with under-the-hood coding to manipulate Google. The truth is that ranking on Google has more to do with content, social media, blogging and relationship building than writing lines of code.
SEO Like I’m 5 is a proven methodology to train and empower you with easy-to-understand strategies, free tools, secret hacks, and actionable tips to get you ahead of the pack on the Web.
It brings together all aspects under the SEO umbrella and explains how they should work together to create a sustainable, algorithm-change proof success for your Internet marketing efforts.
The cool thing about the book is that it offers more than just text. It comes with screenshots, examples, tools, and other resources you can actually use to build your online business as you go through the chapters.
Moreover, you will find the book quite… entertaining, which makes SEO fun for those who are just starting out.
The book will not be free but… get on my mailing list by July 18th to get it FREE!
If you are interested in getting ahead of the pack (whatever you do and wherever you are), check out my post on The Next Web 8 Personal Branding Hacks Guaranteed to Increase Your Online Visibility.