Definition of Website Monetization
In my previous post Is Your Website Ready I discussed various website monetization models and how important it is to have a well-designed website that is sticky and converts your site visitors into buyers, business leads, donors or brand enthusiasts.
Website monetization is a very important concept that you need to spend some time thinking through before you start buying keywords. You must look at your website with a critical eye to make sure it is designed for monetization. Otherwise, you will throw your cash away and, worse of all, you will assign failure to off-site factors (keywords, ads, etc.) while the reason for poor performance may be related to a poorly designed website.
Website monetization is the process of converting your website traffic into revenue. Website monetization refers not only to e-commerce sites that sell products online but also to generating business leads, making money through ads and affiliate programs, or attracting donors or political contributions. Every website should be designed for some ‘monetization’ that is measurable in business value terms. In other words, what are the actions (other than a visit) you want your website visitors to perform once the land on your website? Call 1-800 number? Sign up for a newsletter?
Website Monetization Strategy
Videos are great to increase site engagement and stickiness.
Matthew Capala (@SearchDecoder) is a search strategist, speaker, trainer, innovator, author and blogger at SearchDecoder.com. Currently, Matthew is the Head as Search at Profero, the largest independent global digital agency. He is also an Adjunct Professor at NYU, where he teaches a graduate course on search marketing.