Search Engine Marketing Definition
1. Relevant Message
2. Customers Searching
3. Positive ROI
In this day and age, customers look for information on search engines, and Google in particular. In fact, 79% of customers begin their purchase journey on search engines. At the Zero Moment of Truth just before the purchase decision is made, they Google search reviews or compare prices on their mobile phones. Are you in their consideration set? If you are not on the first Google results pages on the keywords that describe your product or service, you are not.
Relevancy is key in SEM. Search engines actually reward relevant ads. When you run Adwords pay-per-click campaigns you get a discount on cost per click (CPC) if web searchers find your paid search ads relevant. Google measures relevancy by the ratio of clicks to impressions (i.e. click through rate), and it is called Quality Score. Competing with a large number advertisers buying the same keywords inhibits ability to grow click share without SEM optimization strategies. If your quality score is low relevant and will need to pay more for every click. More on it later, but, just so you know, you control relevancy but (1) keyword selection and optimization, (2) ad copy, and (3) landing page experience.
Matthew Capala (@SearchDecoder) is a search strategist, speaker, trainer, innovator, author and blogger at SearchDecoder.com. Currently, Matthew is the Head as Search at Profero, the largest independent global digital agency. He is also an Adjunct Professor at NYU, where he teaches a graduate course on search marketing.
Good discussion, cleared a bit of fog in the fine lines between SEO and SEM.
I am glad you mentioned relevancy. Google has put more emphasis on this in its latest updates.
long island seo
Your definition for SEM is adept. SEM covers about paid search and other cross platform advertisements like PPC.
SEO and SEM are the 2 most common words used in the world of digital marketing. It’s good to know that you made a perfect discussion about SEM. It’s clear that SEM deals more on paid marketing strategies and techniques.
Nice post. Your information is really good. Thank you for sharing…
Digital marketing is the best way where you can drive all the traffic you wish, for this you must have a quality website but if you don’t have a quality website that converts your prospects, you are wasting time and money.
These are great points about SEM. SEM and SEO usually go hand and hand to make a certain campaign successful. Seo reseller service providers also use SEM to promote their campaigns to gain more popularity and visibility. However, it needs skills and knowledge on the process of bidding to get your money’s worth.
SEO company Melbourne uses this kind of strategy as well. This gives a better result when it comes to B2C or B2B marketing schemes. PPC is one of the techniques in the implementation of SEM campaign. It’s a very diverse techniques, but if done right, success will surely be at hands.
Search Engine Marketing (SEM) is one of the most cost efficient ways to reach a target market for a small, medium or large business.