How to Become an Authorpreneur Blogging a Book, One Post at a Time

The benefits of blogging a book are that you can write, publish and promote your book all at the same time. Authorpreneurs promote themselves and their book prior to it being published so they create a built in readership for the book. As they blog—write—the book, they create platform, which means they create a higher likelihood of creating a successful book. – says Nina Amir, author of How to Blog a Book and The Author Training Manual.

I met Nina at NMX Las Vegas in January. I was immediately excited to host her for a Q&A with SearchDecoder.com because I follow the principles Nina laid out in her books, currently blogging a book about personal branding and online entrepreneurship, Away with the Average. You can check some of the early chapters of my recent authorpreneurship exploits on Medium here.

Nina Amir QA Interview with Search Decoder

Nina Amir transforms writers into inspired, successful authors, authorpreneurs and blogpreneurs. Known as the Inspiration to Creation Coach,she moves her clients from ideas to finished books as well as to careers as authors by helping them combine their passion and purpose so they create products that positively and meaningfully impact the world. You can find her on Twitter @NinaAmir.
 

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How to Blog a Book and Become an Authorpreneur

writing machine

What are the benefits of ‘blogging a book?’

The benefits of blogging a book are that you can write, publish and promote your book all at the same time. For those writers or bloggers who complain they don’t have enough time to build author platform, which means to promote themselves and their book prior to it being published so they create a built in readership for the book, blogging a book solves that problem. As they blog—write—the book, they create platform. That means they create a higher likelihood of creating a successful book.

A blog with a large readership represents a successfully test marketed book idea. However, if you’ve blogged your book on that blog, you’ve truly test marketed a book idea, and you don’t have to search out posts and try to construct a book from a blog. You actually have written a book, and now you can publish it or find an agent.

Plus, you literally cam say you are an author. You hit “publish” each time you publish a post.

Not to mention that, if you write nonfiction, you likely have become an authority while blogging your book. So, you now are considered the expert on your topic. You may also have achieved high Google ranking to go with that.

These are just a few of the benefits.

Check out Nina’s book, How to Blog a Book, to get more tips on how to become an Authorpreneur.

How-to-Blog-a-Book-Cover-WEB

Can any book be ‘blogged’?

You can blog fiction or nonfiction, but nonfiction lends itself best to blogging. I think almost any nonfiction writer can successfully blog a book and should consider it. It’s the easiest and fastest way to write, publish and promote a book—and become the expert on your topic at the same time.

Memoirs, while nonfiction, read like novels and can be easily and successfully blogged as well.

Fiction writers should also consider blogging books. Short stories work well on blogs, as do novels. This takes a bit more planning and craft, but it’s well worth it. Some fiction writers say blogging books makes them better writers because they must work harder to create their book in short compelling pieces.

To determine if your book idea might work as a blogged book, mind map the content, or create a content plan and table of contents, and then see if you can break it down into blog-post-sized bits (250-500 words). If you can chunk down each chapter into many small pieces, you can blog your book.

All that said, the only books that should be blogged—or written—are those that are viable products. In other words, they should be marketable. Some writers or bloggers want to write the “book of their hearts” and sell it to friends and family. That’s fine, but if you want to create a commercial book that is successful, which means it sells an above average amount of copies, you need one that is unique and necessary in its target market and category in the bookstore. I contend, those are the books to blog…and to write and publish.

Check out Nina’s book, The Author Training Manual, to get more tips on how to become an Authorpreneur.

The-Author-Training-Manual

What are the best practices for a blogger who already has a lot of content to monetize it into a book?

Create a business plan for the best possible book—a marketable book idea. Don’t think about what content is on your blog. First just come up with a marketable book idea. Then, go to your blog and see the content you need for that book exists on the blog. Last, determine how much new content you need to fill in gaps.

I go through this process with many bloggers. We create a business plan first. I explain how to do this in my new book, The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively. Then we mind map the book, create a table of contents, flesh out all the chapters with summaries. At that point we return to the blog to search for potential blog posts to use in the book. Then we can also determine what content the blogger still needs to write or blog.

Can a blogger use guest blog posts that were published on other blogs for book content? 

Yes, you own your guest posts, unless you signed some contract giving the blog owner all rights, which I don’t recommend doing—ever.  You can use the guest posts of others with their permission.
 

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What are the tools you recommend to self-publish a book or e-book?

Always begin with a business plan for your book. If you don’t produce a marketable book, it won’t sell.

Then, you will need good editors, proofreaders and designers. You may not think of these as tools, but they are necessary.

If you don’t want to use a designer, you can use the Microsoft Word templates created by book designer Joel Friedlander. They will even create ebooks.

You can go blog to book using Pressbooks.com, or you can import posts into FastPencil.com.

runners

As a writer of 4 blogs, what strategies have worked for you to develop your audience?

Consistent and frequent blogging is the first thing.

On www.writenonfictionnow.com I post three days a week, and I never miss a post.

On www.howtoblogabook.com I post twice a week, and I never miss a post.

On my other two blogs, www.asthespiritmovesme.com and www.mysoncandance.com, I post less frequently. On the first, I am currently trying to write once a week.

The second thing is to tie into social networks, and to be sure to also share other bloggers’ work on those networks.

And third, to guest post as much as possible on successful blogs in your target  market.

 

Are you an authopreneur? Share your story in the comments section.

About Matthew Capala

Matthew Capala (@SearchDecoder) is a growth-focused Internet marketer and entrepreneur. He is the founder of SearchDecoder, a place for bootstrap marketing ideas for entrepreneurs, Adj. Professor at NYU, Author of "SEO Like I'm 5" and dynamic speaker.

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2 Responses to How to Become an Authorpreneur Blogging a Book, One Post at a Time

  1. Rasmus Houlind June 14, 2014 at 8:40 pm #

    Cool blog post – I realized I am doing just that :)

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  1. 8 personal branding hacks to help increase your online visibility | Digital Gadget dan Selular - June 14, 2014

    [...] to Nina Amir, the author of How to Blog a Book, the benefits of blogging a book are that you can write, publish and promote your book all at the same [...]

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