Google Announced Changes to its Search Technology – Is Your Business Ready?

Google AlgoGoogle has announced couple changes to its search technology (search algorithms or algo). The most important changes include better indexing of blogs, identifying original content and parked domain detection. 

 
My first take is that I was quite surprised to learn about the New ‘parked domain’ classifier,” which allows Google to detect parked domains more easily, making them less likely to show up in the SERP (Search Engine Result Pages). Since when parked domains ever showed up in Google results? Have you ever seen one when you searched in Google?
 
Parked Domains, to me, is a direct navigation game where you target people who misspelled domain names or use domain as a search medium (I guess some folks still search that way). Although on the decline, I have seen some folks making a nice chunk of change through parked domains. 
 
That said, if you have parked domains that you are monetizing through direct navigation, this algo change would not affect you much because, chances are, you were not listed in search engines on major keywords anyway. My only concern is that when Google associates a domain to a cash parking site, your domain can get devalued and it would take extra time and effort later when you want to use that domain to build a legit site. 
 
The algo change that impacts a lot of businesses is Fresher and more complete blog search results.” This is good news for all blog owners, including me. On this note, if you have a website and you are serious about promoting it, you should have at least the website, a blog, and an integrated Twitter account (if you have a lot of time and money you should also explore other social media channels). What this update does is that Blog content now has a faster and deeper indexing system, making your blog even more valuable and likely to rank highly on Google.
 
Other changes titled “More comprehensive indexing” or “Image result freshness” represent just couple improvements to Google’s search technology and, unless you are an SEO consultant, you should not dwell too much on.
 

 


 

Now, very important one: Original content.” Google has added new algo signals to help make better predictions about which of two similar web pages is the original one. Those in the content game should fear what it may do to Google SERP (especially after Google Panda), but if you write your own content (like me) you should not be worried. There are tons of websites out there that feed content from other sources and Google may devalue their ranks because of the lack of originality. To me, it is only fair that the author / content creator should get the credit from Google. Is it not?
 
I think it is fair that Google is giving transparency to its algo changes. There is a whole industry built around Google’s search results (and I am in it!!!) so I welcome such announcements from Google. Those who remember how previous Google algo changes (recently Panda) rocked couple brands would agree. Listen, the Internet is all about level playing field where a small guy with great ideas and content can compete against Fortune 500 for eyeballs, so as long as Google is fair and rewards content originality, we should all sleep well. 

 

Here is a link to Google’s blog post if you want to learn more:  http://googleblog.blogspot.com/2011/10/making-search-more-secure.html

About Matthew Capala

Matthew Capala (@SearchDecoder) is a growth-focused Internet marketer and entrepreneur, who understands both the customer and the algorithm. He built SearchDecoder, a place for inbound marketing ideas for start-ups and entrepreneurs. Matthew teaches a graduate class on search marketing at NYU, where I founded Inbound Marketing Clinic. He is a dynamic speaker, trainer and blogger. Check out his popular free personal branding ebook, Away with the Average.

One Response to Google Announced Changes to its Search Technology – Is Your Business Ready?

  1. Alexandra Miles March 7, 2012 at 8:51 am #

    To prepare your business for this changes, make sure your site is regularly updated. The higher the quality and uniqueness of the contents your site offers, the better. seo reseller

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