Hello, I am Matthew Capala
I create ideas people belong to that perform
I use big data for big ideas. I start by finding small things that generate big impact. I believe in strategy driving tactics, not the other way around. In my work user comes first and algorithm second. I do inbound marketing at Profero, the world’s largest independent digital ad agency.
I am passionate about marketing and technology
For 10+ years I have helped many of the world’s best known brands (Apple, Western Union, Smirnoff, TRESemme, Dell, LG Electronics, Prudential, Boehringer Ingeliheim, Tommy Hilfiger, Mohegan Sun Casino, K12, New York Times, Sotheby’s and many others) leveraging the Internet in unprecedented ways to spur growth through inbound marketing solutions: SEO, paid search, content strategy, social media, UX, mobile, digital PR, and analytics.
I have worked at the leading digital ad agencies and global organization (Mindshare, Mediacom, Zeta Interactive, the Associated Press, and Mattel).
Always entrepreneur at heart I have built numerous online ventures, including this one. I have also served as an advisor to numerous start-ups.
I teach to learn
I am an Adjunct Professor at at NYU, where I teaches a graduate course on search marketing.
I am a regular speaker on the topics of inbound marketing, SEO, entrepreneurship, and personal branding. I spoke at numerous conferences including Great Ideas at C-Level, MarketingWeekNYC, Keynote at the 40th Anniversary of CEANY, Manhattan Chamber of Commerce, International Association of Business Communicators, and various universities.
I contribute to couple multichannel magazines, including Sparksheet, Search Marketing Standard, Mobile Marketer, and Multichannel Merchant among others. More.
I write on Medium.
I am a blogger.
I love to help others achieve success
I am a student of life. I lived in Poland until the age of 23. I moved to New York 10 years ago, where I have led multiple lives: construction worker, scaffold operator, waiter, office manager, digital marketer, trainer, entrepreneur, professor, and executive. In that order.
I help others get ahead of the pack. Published on Medium, a better place to read and write, Away with Average: How Online Entrepreneurship Creates a Unique Advantage for Job Seekers, is a collaborative free e-book about personal branding. Constantly evolving, its content is live. Every sentence is a tweet or a conversation.
I am very passionate about higher education
I have spent a lot of time in the academia.
I have three advanced degrees, including an MBA in Marketing from Zicklin School of Business in New York, an MA in Mass Media & American Studies, and BA in International Relations from the University of Lodz in Poland.
I believe higher education plays an important role in fostering online entrepreneurship. At the NYU SPCS, graduate students in the MS in Integrated Marketing Program take a proactive approach. In 2012, I founded the Inbound Marketing Clinic to equip them with the tools to learn inbound marketing (and get a job).
I want to get a Phd one day.