Who is SearchDecoder

Short form bio

matthew capala headshotMatthew Capala (@SearchDecoder) is a growth-focused Internet entrepreneur, growth hacker, SEO strategist, international speaker, and author. He is the founder of SearchDecoder, a place for bootstrap marketing ideas for entrepreneurs, and Adj. Professor at NYU, where he teaches advanced, graduate courses on search marketing, social media and website analytics. Matthew writes for several leading blogs, including The Next Web, ProBlogger, and Sparksheet, and is frequently featured on global media outlets, including the Huffington Post. His latest highly-praised, Amazon bestseller “SEO Like I’m 5,” is available in Kindle and paper at SEOLike5.com.

Contact Matthew here or view email at matt – at – searchdecoder – dot – com

Hello, I am Matthew Capala

I am a student of life. I lived in Poland until the age of 23. I moved to New York 10 years ago, where I have led multiple lives: construction worker, scaffold operator, waiter, Internet marketer, ad agency executive, entrepreneur, and professor.

Career Highlights

With over a decade of digital marketing experience working with some of the world’s largest brands (Apple, Western Union, Smirnoff, Dell, LG, and Prudential), successful entrepreneurs and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth. Formerly Head of Search and Inbound Marketing (the Americas) at Profero, later acquired by Lowe & Partners, Matthew built million dollar business growing the group from one to nine in less than two years. Former leadership and specialist roles held at Mindshare, Mediacom, Zeta Interactive, Mattel and The Associated Press.

Results for:
♦ Dell
♦ LG Electronics
♦ Apple
♦ Western Union
♦ Prudential
♦ Diageo
♦ Unilever
♦ Mohegan Sun

Speaking and Training

Matthew has spoken at various industry conferences and trained workshops all over  world, including New York, Miami, San Francisco London, Vienna, Munich, and Warsaw. He is also a frequent mentor and panel judge at startup events, including 3 Day Startup, Startup Weekend, Startup Institute, and Venture for America.


♦ How to Get Funding From a Shark 2 2013
♦ 40th Anniversary of CEANY 2013

Notable Appearances
♦ Internet Summit 2014
♦ World Trade Week 2014
♦ Search Marketing Day 2014
♦ Small Business Forum 2014
♦ Marketing Week NYC 2013
♦ Great Ideas at C-Level 2012

Publications and Blogging

He is the author of a widely-praised free personal branding e-book, ‘Away with the Average,’ in which he shares his hard-won advice on how to leverage the Internet and social media to get ahead of the pack. You can find it at AwayWithAverage.com.

In his latest book, SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization, he brings the hard-won advice on how to make your business more visible online and get ahead of the pack on a crowded Web to everyone who is willing to hustle.

Media Appearances

Matthew has been interviewed and quoted across various global media outlets, including The Huffington Post, on the topics related to SEO, Internet marketing, productivity, and entrepreneurship.

Academic Appointments

As Adjunct Professor at NYU, Matthew Capala teaches advanced, graduate courses on search marketing and website analytics, as well as professional course on social media analytics. At NYU SPS, Matthew founded Inbound Marketing Clinic. He has also been teaching continued education classes at Baruch Collage CAPS.


Matthew has a BA in International Relations and an MA in American Studies from the University of Lodz in Poland. He also holds a Marketing MBA from Baruch College, Zicklin School of Business. (class of 2008)

Contact Matthew here or view email at matt – at – searchdecoder – dot – com

9 Responses to Who is SearchDecoder

  1. veronique September 15, 2013 at 2:51 pm #

    Hi Mattew,

    How have you been?
    Long time since studyling together at Baruch. I have been trying to reach and want to follow up.

    You have all this great information and different ways to reach you….however, I don’t find your phone number, can you email it to me please?.

    Thank you,

    • Matthew Capala September 15, 2013 at 9:38 pm #

      Great to re-connect Veronique. Will get in touch.

  2. Prasanna August 29, 2014 at 12:38 am #

    Hi Mathew,
    Your drive is amazing. If I can reveal my observation, there is no matching direction to optimize the performance. You are destined for more. Good luck.

  3. jim moritz November 17, 2014 at 11:14 pm #

    Thanks for your amazing article! So great to use the new social media for searchdecoder you as a way of thanks:)


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