As Seen On
Content marketing and SEO created opportunities for me in business and life I would not have had otherwise. Starting out as a Polish immigrant in construction on the scaffolds of Manhattan, I realized quickly that the Internet was my safest ticket to the American dream. Today, I use the same techniques to build Internet businesses, consult some of the largest and most successful companies in the world, teach businesses and entrepreneurs, and inspire others to leverage Internet marketing tools to create the life they want.
Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including scaffold operator, waiter, digital agency executive, NYU professor, professional speaker, successful entrepreneur, and author. Despite many failures in between, he has found repeated success with his contagious “nothing is impossible” attitude leveraging content marketing, SEO, WordPress, social media, and personal branding to build the life he’s always wanted.
Matthew Capala is the founder of Alphametic, a data-driven search marketing agency with a portfolio of clients including L’Oreal, Novartis, Hoval, Shopkeep, Lendio, and Mohegan Sun; publisher of SearchDecoder.com, a destination for SEO training for entrepreneurs; author of award-winning International bestseller “SEO Like I’m 5“; and sought-after public speaker and trainer. Matthew writes on The Next Web, Entrepreneur and Social Media Today. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. He has spoken at Internet Summit, Social Media Week, TECHMunch, Search Marketing Day, ePharma, AMA, and Digital Summit. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and events in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. A passionate entrepreneur at heart, Matthew has mentored startups with Founder Institute, Startup Weekend, Venture for America, 3Day Startup, and Startup Institute. He has three degrees, including marketing MBA, and enjoys surfing, reading historical fiction, and travel.
10+ Years SEO and Internet Marketing Experience
Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Matthew Capala delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Alphametic.
Our brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. It’s a key part of our ‘Always On’ strategy to guide consumers through their path to purchase. Matt’s SEO Bootcamp and the ongoing ‘SEO Commando’ workshop series have been key to ensure SEO success at L’Oreal USA!