Who is SearchDecoder?

Hello, I am Matthew Capala

In a minute (short-form bio)

With over a decade of experience, Matthew Capala has leveraged the Internet in unprecedented ways to spur growth for some of the world’s most iconic brands, including Apple, Western Union, Dell, Smirnoff, and LG, start-ups and entrepreneurs all over the world. He is an inbound marketing strategist, personal branding coach, start-up adviser, Internet entrepreneur, keynote speaker, and author. Currently, Matthew is the Head of Search & Inbound Marketing for the Americas at Lowe Profero, and an Adj. Professor at NYU, where he founded the Inbound Marketing Clinic, a start-up incubator. His free personal branding e-book, Away with the Averagehas been widely praised. A leading voice in the start-up community, Matthew founded SearchDecoder.com, a venue for inbound marketing & SEO ideas for entrepreneurs. For his life hacking tips visit his column on Medium.

matthew capala - search decoder

You can find Matthew on Tiwtter at @SearchDecoder or shoot him an email at matt (at) searchdecoder (dot) com.

Popular posts:

5 Must-Read Personal Development Books

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

How to Tell a Story through Native Content in a Noisy Social Media World

How to Become a Confident Public Speaker

How to Become a Rockstar Blogger and Monetize Your Content

The 5 Insights about the Convergence of Content Marketing and SEO




I create ideas people belong to

I start by finding small things that generate big impact. I use big data for big ideas. I believe in strategy driving tactics, not the other way around. In my work user comes first and algorithm second. I do search and inbound marketing at Lowe Profero, a global digital marketing agency.

I am passionate about marketing and technology

For 10+ years I have helped many of the world’s best known brands (Apple, Western Union, Avon, Smirnoff, TRESemme, Dell, LG, Prudential, Boehringer Ingeliheim, Tommy Hilfiger, Mohegan Sun, K12, NYT, Sotheby’s, Allergan, and many others) leverage the Internet in unprecedented ways to spur growth through inbound marketing solutions: SEO, paid search, content strategy, social media, blogging & community building, digital PR, and analytics.

Before joining Profero, I had worked at the leading digital ad agencies and global organization, including Mindshare, Mediacom, Zeta Interactive, the Associated Press, and Mattel.

Always entrepreneur at heart I have built numerous online ventures, including this one, and served as an advisor to numerous start-ups.

I teach to learn

I am an Adjunct Professor at at NYU, where I teach a graduate course on search marketing.

I am a regular speaker on the topics of inbound marketing, SEO, entrepreneurship, and personal branding. I delivered memorable keynotes at How to Get Funding from a Shark 2 (view deck) and the 40th Anniversary of CEANY. I  spoke at numerous conferences (Great Ideas at C-Level, MarketingWeekNYC, Manhattan Chamber of Commerce, International Association of Business Communicators), various universities, trade shows and corporate retreats.

I contribute to couple multichannel magazines, including Sparksheet, Search Marketing Standard, Mobile Marketer, and Multichannel Merchant among others.

I write on Medium.

I am a blogger.


I am a student of life

I lived in Poland until the age of 23. I moved to New York 10 years ago, where I have led multiple lives: construction worker, scaffold operator, waiter, office manager, digital marketer, consultant, trainer, entrepreneur, professor, and executive. In that order.

matthew capala

I help others get ahead of the pack

Published on Medium, a better place to read and write, Away with Average: How Online Entrepreneurship Creates a Unique Advantage for Job Seekers, is a collaborative free e-book about personal branding. Constantly evolving, its content is live. Every sentence is a tweet or a conversation.

Away with the average

I am very passionate about higher education

I have spent a lot of time in the academia.

I have three advanced degrees, including an MBA in Marketing from Zicklin School of Business in New York, an MA in Mass Media & American Studies, and BA in International Relations from the University of Lodz in Poland.

I believe higher education plays an important role in fostering online entrepreneurship. At the NYU SCPS, graduate students in the MS in Integrated Marketing Program take a proactive approach. In 2012, I founded the Inbound Marketing Clinic to equip them with the tools to learn inbound marketing (and get a job).

I want to get a Phd one day.  Any ideas?

What others say about me


6 Responses to Who is SearchDecoder?

  1. veronique September 15, 2013 at 2:51 pm #

    Hi Mattew,

    How have you been?
    Long time since studyling together at Baruch. I have been trying to reach and want to follow up.

    You have all this great information and different ways to reach you….however, I don’t find your phone number, can you email it to me please?.

    Thank you,

    • Matthew Capala September 15, 2013 at 9:38 pm #

      Great to re-connect Veronique. Will get in touch.


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