Hello, I am Matthew CapalaIn a minute (short-form bio)
With over a decade of experience, Matthew Capala has leveraged the Internet in unprecedented ways to spur growth for some of the world’s most iconic brands, including Apple, Western Union, Dell, Smirnoff, and LG, start-ups and entrepreneurs all over the world. He is an inbound marketing strategist, personal branding coach, start-up adviser, Internet entrepreneur, keynote speaker, and author. Currently, Matthew is the Head of Search & Inbound Marketing for the Americas at Lowe Profero, and an Adj. Professor at NYU, where he founded the Inbound Marketing Clinic, a start-up incubator. His free personal branding e-book, Away with the Average, has been widely praised. A leading voice in the start-up community, Matthew founded SearchDecoder.com, a venue for inbound marketing & SEO ideas for entrepreneurs. For his life hacking tips visit his column on Medium.
You can find Matthew on Tiwtter at @SearchDecoder or shoot him an email at matt (at) searchdecoder (dot) com.
I create ideas people belong to
I start by finding small things that generate big impact. I use big data for big ideas. I believe in strategy driving tactics, not the other way around. In my work user comes first and algorithm second. I do search and inbound marketing at Lowe Profero, a global digital marketing agency.
I am passionate about marketing and technology
For 10+ years I have helped many of the world’s best known brands (Apple, Western Union, Avon, Smirnoff, TRESemme, Dell, LG, Prudential, Boehringer Ingeliheim, Tommy Hilfiger, Mohegan Sun, K12, NYT, Sotheby’s, Allergan, and many others) leverage the Internet in unprecedented ways to spur growth through inbound marketing solutions: SEO, paid search, content strategy, social media, blogging & community building, digital PR, and analytics.
Before joining Profero, I had worked at the leading digital ad agencies and global organization, including Mindshare, Mediacom, Zeta Interactive, the Associated Press, and Mattel.
Always entrepreneur at heart I have built numerous online ventures, including this one, and served as an advisor to numerous start-ups.
I teach to learn
I am an Adjunct Professor at at NYU, where I teach a graduate course on search marketing.
I am a regular speaker on the topics of inbound marketing, SEO, entrepreneurship, and personal branding. I delivered memorable keynotes at How to Get Funding from a Shark 2 (view deck) and the 40th Anniversary of CEANY. I spoke at numerous conferences (Great Ideas at C-Level, MarketingWeekNYC, Manhattan Chamber of Commerce, International Association of Business Communicators), various universities, trade shows and corporate retreats.
I write on Medium.
I am a blogger.
I am a student of life
I lived in Poland until the age of 23. I moved to New York 10 years ago, where I have led multiple lives: construction worker, scaffold operator, waiter, office manager, digital marketer, consultant, trainer, entrepreneur, professor, and executive. In that order.
I help others get ahead of the pack
Published on Medium, a better place to read and write, Away with Average: How Online Entrepreneurship Creates a Unique Advantage for Job Seekers, is a collaborative free e-book about personal branding. Constantly evolving, its content is live. Every sentence is a tweet or a conversation.
I am very passionate about higher education
I have spent a lot of time in the academia.
I have three advanced degrees, including an MBA in Marketing from Zicklin School of Business in New York, an MA in Mass Media & American Studies, and BA in International Relations from the University of Lodz in Poland.
I believe higher education plays an important role in fostering online entrepreneurship. At the NYU SCPS, graduate students in the MS in Integrated Marketing Program take a proactive approach. In 2012, I founded the Inbound Marketing Clinic to equip them with the tools to learn inbound marketing (and get a job).
I want to get a Phd one day. Any ideas?