Hallo, my name is Matthew Capala.
Short form bio
Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. He is the founder of Alphametic, an organic growth accelerator, and SearchDecoder.com, a place for smart ideas about SEO, growth and entrepreneurship. As Adj. Professor at NYU, Matthew teaches advanced, graduate course on search marketing. He writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post. He has helped some of the world’s biggest brands, digital agencies and start-ups to spur unprecedented online growth. He is the author of Amazon best-selling book, “SEO Like I’m 5,” and he recently launched an online course available at IWillTeachYouSEO.com.
With over a decade of digital marketing experience working with some of the world’s largest brands (Apple, Western Union, Smirnoff, Dell, LG, and Prudential) and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth. Formerly Head of Search and Inbound Marketing (the Americas) at Profero, later acquired by Lowe & Partners, Matthew built million dollar business growing the group from one to nine in less than two years. Former leadership and specialist roles held at Mindshare, Mediacom, Zeta Interactive, Mattel and The Associated Press. To inquire about consulting projects, contact Matthew here.
♦ LG Electronics
♦ Western Union
♦ Mohegan Sun
Speaking and Training
Matthew has spoken at various industry conferences and trained workshops all over world, including New York, Miami, San Francisco London, Vienna, Munich, Prince of Spain, and Warsaw. Matthew delivered training workshops and webinars for Western Union, Apple, Mohegan Sun, Prophet Consulting, AMA, and many more. He is also a frequent mentor and panel judge at startup events, including 3 Day Startup, Startup Weekend, Startup Institute, and Venture for America.
♦ Internet Summit 2014
♦ MIX Caribbean 2014
♦ Freestyle Fashion Conference 2014
♦ American Marketing Association 2014
♦ World Trade Week 2014
♦ Search Marketing Day 2014
♦ Small Business Forum 2014
♦ Marketing Week NYC 2013
♦ How to Get Funding From a Shark 2 2013
♦ 40th Anniversary of CEANY 2013
♦ Great Ideas at C-Level 2012
Publications & Media Appearances
Matthew Capala is an Amazon best-selling author of two 5-star books: “SEO Like I’m 5” and “99 SEO Tools for 99 Cents.” He writes for The Next Web, Problogger, and Sparksheet, among many other tier-one blogs. Matthew has been interviewed and quoted across various global media outlets, including The Huffington Post, on the topics related to SEO, Internet marketing, growth hacking, productivity, and entrepreneurship.
In his latest book, SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization, he brings the hard-won advice on how to make your business more visible online and get ahead of the pack on a crowded Web to everyone who is willing to hustle.
With over 3 year tenure as Adjunct Professor at NYU, Matthew Capala teaches advanced, graduate courses on search marketing and website analytics, as well as online course on social media analytics. At NYU SPS, Matthew founded Inbound Marketing Clinic. Additional, he is an Instructor at Baruch Collage CAPS, where he designed the Digital Marketing Certificate.
Matthew has a BA in International Relations and an MA in American Studies from the University of Lodz in Poland. He also holds a Marketing MBA from Baruch College, Zicklin School of Business. (class of 2008)
Contact Matthew here or view email at matt – at – searchdecoder – dot – com