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Who is SearchDecoder

Hallo, my name is Matthew Capala.

Short form bio

matthew capala headshot

Matthew Capala is an Internet entrepreneur, SEO consultant, international speaker, trainer and author. He is the founder of Alphametic, an organic growth accelerator, and, a place for smart ideas about SEO, growth and entrepreneurship. As Adj. Professor at NYU, Matthew teaches advanced, graduate course on search marketing. He regularly writes on The Next Web and has appeared on popular podcasts, such as Ask Altucher, and global media outlets, including The Huffington Post. Matthew has delivered SEO workshops and talks all over the world. His clients include L’Oreal, high-growth start-ups, and business leaders.  He is the author of Amazon best-selling “SEO Like I’m 5,”and the creator of “the number one SEO online training system on the Web,” available at

On Ask Altucher:

Ep 245: How to Make Money With Your Blog in Six Months

how to make money blogging ask altucher

Useful links:


Consulting & Workshops

SEO Books

SEO Online Course


Career Highlights

With over a decade of digital marketing experience working with some of the world’s largest brands (Apple, Western Union, Smirnoff, Dell, LG, and Prudential) and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth. Formerly Head of Search and Inbound Marketing (the Americas) at Profero, later acquired by Lowe & Partners, Matthew built million dollar business growing the group from one to nine in less than two years. Former leadership and specialist roles held at Mindshare, Mediacom, Zeta Interactive, Mattel and The Associated Press. To inquire about consulting projects, contact Matthew here.

matthew capala experience

Results for:
♦ Dell
♦ LG Electronics
♦ Apple
♦ Western Union
♦ Prudential
♦ Diageo
♦ Unilever
♦ Mohegan Sun

Speaking and Training

Matthew has spoken at various industry conferences and trained workshops all over world, including New York, Miami, San Francisco London, Vienna, Munich, Prince of Spain, and Warsaw. Matthew delivered training workshops and webinars for Western Union, Apple, Mohegan Sun, Prophet Consulting, AMA, and many more. He is also a frequent mentor and panel judge at startup events, including 3 Day Startup, Startup Weekend, Startup Institute, and Venture for America.

matthew capala speaker

Notable Appearances
♦ Internet Summit 2014
♦ MIX Caribbean 2014
♦ Freestyle Fashion Conference 2014
♦ American Marketing Association 2014
♦ World Trade Week 2014
♦ Search Marketing Day 2014
♦ Small Business Forum 2014
♦ Marketing Week NYC 2013
♦ How to Get Funding From a Shark 2 2013
♦ 40th Anniversary of CEANY 2013
♦ Great Ideas at C-Level 2012

Publications & Media Appearances

Matthew Capala is an Amazon best-selling author of two 5-star books: “SEO Like I’m 5” and “99 SEO Tools for 99 Cents.” He writes for The Next Web, Problogger, and Sparksheet, among many other tier-one blogs. Matthew has been interviewed and quoted across various global media outlets, including The Huffington Post, on the topics related to SEO, Internet marketing, growth hacking, productivity, and entrepreneurship.

seo like I'm 5

In his latest book, SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization, he brings the hard-won advice on how to make your business more visible online and get ahead of the pack on a crowded Web to everyone who is willing to hustle.

Academic Appointments

With over 3 year tenure as Adjunct Professor at NYU, Matthew Capala teaches advanced, graduate courses on search marketing and website analytics, as well as online course on social media analytics. At NYU SPS, Matthew founded Inbound Marketing Clinic. Additional, he is a visiting Adjunct at Baruch College CAPS, where he also designed the Digital Marketing Certificate program.

matthew capala nyu


Matthew has a BA in International Relations and an MA in American Studies from the University of Lodz in Poland. He also holds a Marketing MBA from Baruch College, Zicklin School of Business. (class of 2008)

Contact Matthew here or view email at matt – at – searchdecoder – dot – com

3 Responses to Who is SearchDecoder

  1. veronique September 15, 2013 at 2:51 pm #

    Hi Mattew,

    How have you been?
    Long time since studyling together at Baruch. I have been trying to reach and want to follow up.

    You have all this great information and different ways to reach you….however, I don’t find your phone number, can you email it to me please?.

    Thank you,

    • Matthew Capala September 15, 2013 at 9:38 pm #

      Great to re-connect Veronique. Will get in touch.

  2. Prasanna August 29, 2014 at 12:38 am #

    Hi Mathew,
    Your drive is amazing. If I can reveal my observation, there is no matching direction to optimize the performance. You are destined for more. Good luck.

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