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Who is SearchDecoder

I believe showing up is 80% of success. Why? Because in a world where 80%of customers search online before they buy, invisibility is a fate worse than failure. – Matthew Capala (@SearchDecoder)

matthew capala

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, Adj Professor at NYU, and author of award-winning international bestseller “SEO Like I’m 5.” He writes on the The Next Web, Entrepreneur and Medium. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. Matthew enjoys surfing, reading historical fiction, and travel.

At Alphametic, Matthew helps businesses increase their online visibility through data-driven online visibility solutions that yield higher ROI. With SEO and analytics at the core, he’s built an industry-leading international consultancy and training practice. The client list includes L’Oreal, Quest Diagnostics, Shopkeep,, and Hoval.

Matthew Capala is a sought-after international speaker and trainer. He’s given high-energy talks at Internet Summit, Techmunch, Social Media Week, ePharma, Great Ideas at C-Level, Digital Summit, Digital Transformation Assembly, and Search Marketing Day. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew speaks on the topics of Google, SEO, personal branding, content marketing, and online entrepreneurship.

Get in touch

4 Responses to Who is SearchDecoder

  1. veronique September 15, 2013 at 2:51 pm #

    Hi Mattew,

    How have you been?
    Long time since studyling together at Baruch. I have been trying to reach and want to follow up.

    You have all this great information and different ways to reach you….however, I don’t find your phone number, can you email it to me please?.

    Thank you,

    • Matthew Capala September 15, 2013 at 9:38 pm #

      Great to re-connect Veronique. Will get in touch.

  2. Prasanna August 29, 2014 at 12:38 am #

    Hi Mathew,
    Your drive is amazing. If I can reveal my observation, there is no matching direction to optimize the performance. You are destined for more. Good luck.


  1. Matthew Capala's Actionable Steps for SEO Like I'm 5 » nugget » Quotes and Summaries from Business and Personal Development Books - October 26, 2015

    […] Matthew Capala is an Internet entrepreneur, growth consultant, international speaker, trainer and author. He has a large and relevant portfolio especially for SEO and marketing. Projects like Alphametic or SearchDecoder wear his signature. Brands as L’Oreal, Apple, LG, Western Union – were helped in achieving some online growth. The list for his proved experience is much longer. And in various fields. […]

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