Looking for reading ideas to advance your Internet marketing skills in 2014?
Do you want to learn about the major shifts in digital media that have changed the game for marketers and businesses?
Check out the 8 online marketing books below I recommend reading next year that have influenced my approach to marketing, advanced my career, and represent the ideas I blog about.
On the list, you will find couple timeless classics that every marketer should read, as well as more recent publications that I am planning to read in 2014.
All descriptions via Amazon.com.
8 Internet Marketing Books You Should Read in 2014
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr. Find it on Amazon.
Inbound Marketing by Brian Halligan and Dharmesh Shah is a great introduction to inbound marketing. Stop pushing your message out and start pulling your customers in. Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mailare increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TVo, etc
People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketinghelps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guidie to getting found via Google, the blogosphere, and social media sites. Find it on Amazon.
As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning.
In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. Find it on Amazon.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribesget bigger. But more important, they?re enabling countless new tribes to be born?groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. And so the key question: Who is going to lead us? Find it Amazon.
Ready to move from constant chaos to sustainable success? Content Strategy for the Web is the industry’s go-to handbook for creating and executing successful content strategies. Read it and learn how to create and deliver useful, usable content for your online audiences, when and where they need it most.
If you’re new to writing web content and working with a team new to organizing its content needs, you will love Kristina Halvorson’s Content Strategy for the Web. Find it on Amazon.
Inbound Marketing and SEO
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO.
This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques. Find it on Amazon.
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.
Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. Find it on Amazon.
Gary Vaynerchuck‘s The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers’ demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents’ day, when business owners often knew their customers personally, and gave them individual attention. Find it on Amazon.
Let me know any other books you read and recommend in comments.