Let’s face it. Today’s SEO is like the Labors of Hercules for many businesses. Each year, ...
Facebook is a great marketing tool that offers unbelievable targeting capabilities for online marketers. You can tap into granular contextual targeting data and reach people who match your exact buyer persona. You can reach consumers between specific age ranges, gender, hobbies, interests and are connected to certain pages, books, celebrities, TV shows and more. The […]
The term “link juice” delivers over seven million results on Google, many of them linking to sites with outdated and often negative information about it. The term’s bad reputation comes from its association with the worlds of Black Hat SEO, spam, and unethical link-building. Some have even claimed that in the age of Facebook and […]
When it comes to business, what do you think matters most? Having an amazing team? Lots of inventory? World-class technology? Well, all things aside, what matters most for a business is its people. And how do you know how many people are interested in your business? You measure conversions, of course. After all, the number […]
Reading about how to get in good shape without leaving your sofa will not help you get your dream six-pack abs. You need to get active and “show up” at the gym for regular workouts. You need healthy high-protein diet. You need to build systems, such as daily routines and habits. The same applies to […]
When developing a startup and building a team, one big part of the process is deciding how to split up the equity. Different situations call for different action; you must consider time and money invested, value contributed, and necessity of each member. Each situation is unique depending on these factors. If you’re in the market […]
A/B testing! Does it sound like an experiment you would do in a Chemistry lab? If you have an online business, and little or no knowledge about A/B testing, this post is exactly what the chemist would prescribe for you. This two part series will cover everything you need to know about A/B testing from […]