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How to Leverage Author Authority for SEO

There’s a large quantity of writers on the web today, but quantity is not what is important. What is important is the quality of the writer, and the quality of work that is produced. Google can now easily filter out thin, content farm/ghost-written content and each day they seem to more and more reward the content [...]

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startup life books

5 Startup Life Books for Entrepreneurs

Looking for tried-and-proven reading ideas to grow an idea or a startup?  There are two powerful lessons from my experience as an entrepreneur building couple of startups, and working with successful startups and entrepreneurs. You need to read a lot. Treat every book as a mentor and you will be mentored by some of the [...]

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How to Make a Killer Case for Starting a Blog

This is a guest post from Max Kubert of NYU. The author’s views below are entirely his or her own. Blog is one of the most important brand’s online assets – @SearchDecoderClick To TweetPowered By CoSchedule According to HubSpot, websites that blog receive 55% more traffic and over 80% more leads than websites that don’t. Yet, most [...]

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borat great success social media

The Nuts and Bolts of Social Media…’Great Success’

What can Borat teach us about social media success? Turns out a lot… Enjoy the deck! You will also find five actionable nuts and bolts of social media to get you started. The Nuts and Bolts of Social Media Media…’Great Success’ from Matthew Capala SEO Like I’m 5 ebook is hitting Amazon in couple weeks. [...]

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5 Ingredients of Google’s Secret Sauce You Should Know About

Have you ever thought what would the internet and your online life be without Google? Whom will you ask all your informational, navigational and/or transactional questions? Sure, there are other search engines out there, but Google stands as the World’s biggest and arguably the best one, who serves up over one billion results every day around [...]

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seo like im 5 coming soon

SEO Like I’m 5 {How to Get $9.99 Kindle Book Free}

Today I made a commitment to the release date of my upcoming Kindle book, SEO Like I’m 5: The Ultimate Beginners Guide to Search Engine Optimization. We often tend to procrastinate. Reasons are plenty. In my case, it usually comes down to distraction or perfectionism. In this case, it’s both. First, I recently started my [...]

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Hope is Not a Plan: 10 Focusing Questions for Entrepreneurs

Don’t Rush into a “Business Plan.” Many people will tell you that the only way you will get your idea supported is by creating a business plan. And, just as many others will tell you that no one serious about funding your idea will take the time to read a full 20 to 50 page business [...]

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Free Linkedin Marketing Ebook Guide

10 Secrets to Attract LinkedIn Leads Like a Magnet {Free Ebook}

At times evangelizing social media to businesses can be daunting. Despite inherent benefits, social networks, such as Twitter, Google+, Quora or SlideShare, are often a hard sell to the csuite. Being successful those platforms requires a unique approach – you need to be native and act like a user. Goals need to be long-term. Resources [...]

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Insider Experience vs. Outsider Knowledge: How to Craft a Personal Brand Strategy

If you decided to become a professional singer, you’d have an endless supply of teachers to choose from. But who do you think would be most effective in helping you – a friend who is “passionate about music” and “knows a lot about singing”? Or Seal? There’s a huge difference between outsider knowledge and insider [...]

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pr strategy for startups

Startup PR: Mistakes, Myths & Metrics

The importance of managing PR is becoming increasingly evident in the startup world. Unfortunately, there are still many startups who don’t think they “need” PR. The problem is that public relations isn’t a choice. Any entity, be it an individual or a business, has an involuntary relationship with the public. That relationship will continue to exist regardless [...]

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