I sat with some of the best SEOs and content marketers out there from the iAcquire inbound marketing team to talk about recent trends and strategies in content marketing and search engine optimization. We did an innovative interactive panel-format lecture for graduate students at NYU, where I teach a search marketing class within M.S. in Integrated [...]
Blogger Starter Kit: 5 WordPress Optimization Plugins You Don’t Want to Miss
Blogger Starter Kit There are plenty of WordPress optimization plugins out there, but it doesn’t mean that you need more than a couple. Rather, it is important that you are strategic in your approach to picking the right options for your blog to be able to grow your audience and rank on keywords effectively. Whatever your monetization model [...]
Confessions of an Entrepreneur: The Beauty and Beast of Flying Solo
Entrepreneur Lessons In our first installment of Confessions of an Entrepreneur, a series of interviews with successful entrepreneurs discussing online business tips and strategies for small businesses, we took a deeper look at what it takes to start a business. Below I posted an inspirational story about what it takes to get a small business of the ground, The Beauty and [...]
Small Business SEO Tips with John Doherty from Distilled
Content Marketing Explained Content marketing is one of the most popular marketing topics of 2013 and rightfully so; it’s considered the “bread and butter” of your business and how businesses can competitively gain exposure. Some however would argue that a quick result, like implementing PPC ads tomorrow morning, is all that is required to drive online [...]
Introduction to SEO: How Do Search Engines Work?
How Do Search Engines Work? In this blog post, I included a training deck that you can access directly through SlideShare or just blow up the widget below and view it on this site. The deck covers the Introduction to SEO beginner-level material. Over the next of couple weeks I will be uploading more training decks [...]
Social Video App: Leveraging Twitter’s Vine for Business
Social Video App & Vine for Business Tips A de-VINE Scalable Social Video Platform to Engage with Consumers in Today’s Inbound Marketing Era Over the past ten years, the relationship between brands and consumers has evolved into an interactive and dynamic one. As such, the public is growing more accustomed to this and is becoming [...]
Mobile Search Advertising: 5 Key Strategies to Optimize Beyond the PC
Mobile Search Advertising Steve Jobs was quoted in 2010 as saying: “When you look at a mobile device, a phone, it’s not like the desktop. On the desktop search is where it’s at. Right, that’s where the money is at but on a mobile device search hasn’t happened. Search is not where it’s at. People aren’t [...]
Using Tumblr for Business: Is it the Right Fit for You?
Using Tumblr for Business Your business may already have a presence on social media platforms such as Twitter or Facebook,but Tumblr can also be a great tool for increasing awareness about your brand. In just four years Tumblr has grown to more than 53 million monthly visitors from just over one million. Tumblr also is [...]
Widget Marketing Tips: Transforming Lives (and SEO) with a Social Sustainability Widget
Widget Marketing & Social Sustainability This week we sat with Lavall Chichester to discuss widget marketing tips. As part of our inbound marketing SEO Insider Tips, Lavall shares his views on how widget marketing can engage people online and evolve in the future through leveraging social media and technology for greater good. SpreadLove.org is the genius [...]
PPC Tips in 2013 and Cost Per Acquisition Marketing Explained – Insider Tips with Mike Kujanek
PPC Tips in 2013 & Cost Per Acquisition In search marketing, one thing is sure; combining both a PPC and SEO strategy can lead to optimum results, visibility and website monetization. Of course every industry or business owner may have different variables to consider – whether to put more money into a PPC campaign and [...]
